| Serial Number | 99384438 |
| Word Mark | B' BE' |
| Filing Date | Wednesday, September 10, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Cosmetics; Non-medicated skin care preparations; Lotions for cosmetic purposes; Lipstick; Cosmetics and make-up; Cosmetic preparations for hair care; Cosmetic preparations for the hair; Non-medicated hair serums; Body lotion; Eye cream; Sun-block lotions; Hand cream; Beauty serums; Anti-wrinkle creams; Perfumes; Skin cleansing cream; Cosmetic facial packs; Face and body creams; Face oils; Toners for cosmetic purposes |
| Pseudo Mark | BELIEVIBE BE |
| Goods and Services | Retail store services featuring cosmetics and beauty tools; Wholesale store services featuring cosmetics and beauty tools; On-line wholesale store services featuring cosmetics and beauty tools; On-line retail store services featuring cosmetics and beauty tools; On-line wholesale and retail store services featuring cosmetics and beauty tools; Provision of an on-line marketplace for buyers and sellers of cosmetics and beauty tools; Providing commercial information and advice for consumers in the choice of products and services; Business management advisory services relating to franchising; Business management assistance |
| Description of Mark | The mark consists of the stylized letter "B" with three loops followed by an apostrophe within a broken circular design, appearing to the left of the stylized wording "BE" followed by an apostrophe. |
| Pseudo Mark | B BE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BELIEVIBE Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Seoul 03978 KR |
| Party Name | BELIEVIBE Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Seoul 03978 KR |
| Event Date | Event Description |
| Wednesday, September 10, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, February 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, February 1, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, February 2, 2026 | ASSIGNED TO EXAMINER |
| Monday, February 2, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, February 2, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, February 2, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 16, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 16, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 17, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 18, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |