| Serial Number | 97369518 |
| Word Mark | B BACKSTORY |
| Filing Date | Tuesday, April 19, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 19, 2024 |
| Registration Number | 7572934 |
| Registration Date | Tuesday, November 19, 2024 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 18, 2023 |
| Goods and Services | Business education and training services, namely, developing customized incompany leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; Coaching in the field of business and marketing; Educational services, namely, conducting and developing classes, seminars, conferences, presentations, workshops in the field of business and marketing and distribution of course and educational materials in connection therewith |
| Description of Mark | The mark consists of a stylized loop that forms a letter "b" placed on the left side of the word BACKSTORY. |
| Goods and Services | Digital materials, namely, downloadable instructional manuals, downloadable educational course materials, downloadable electronic books, downloadable templates for audiovisual presentations, downloadable video recordings, downloadable guide e-books featuring business strategy and marketing |
| Pseudo Mark | B BACK STORY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Brand concept and brand development services for corporate and individual clients; Business marketing consulting services; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing services; Promoting education in the field of business and marketing field |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 15, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, October 8, 2024 |
| First Use In Commerce Date | Tuesday, October 8, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 15, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 29, 2023 |
| First Use In Commerce Date | Wednesday, March 29, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 15, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, March 11, 2022 |
| First Use In Commerce Date | Friday, March 11, 2022 |
| Party Name | Integrated Marketing Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orem, UT 84097 |
| Party Name | Integrated Marketing Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orem, UT 84097 |
| Party Name | Integrated Marketing Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Orem, UT 84097 |
| Event Date | Event Description |
| Friday, April 22, 2022 | NEW APPLICATION ENTERED |
| Monday, April 25, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 6, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, February 7, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 7, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 7, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 15, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 15, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 15, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 15, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 15, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 18, 2023 | PUBLISHED FOR OPPOSITION |
| Thursday, December 14, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 13, 2024 | SOU EXTENSION 2 FILED |
| Thursday, June 13, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 13, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 13, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 13, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 12, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, December 12, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, December 12, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, June 13, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 12, 2024 | SOU EXTENSION 2 GRANTED |
| Monday, August 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 12, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 11, 2024 | USE AMENDMENT FILED |
| Friday, October 11, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 15, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 15, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 15, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, November 19, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 19, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |