| Serial Number | 99219747 |
| Word Mark | B+ |
| Filing Date | Thursday, June 5, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, October 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable software in the nature of a mobile application for managing discount benefits to obtain discounts on the cost of services or receive improved services through use of a membership card |
| Pseudo Mark | B PLUS |
| Description of Mark | The mark consists of the letter "B" with dark blue with a bright green "plus sign" comprising the middle portion of the letter "B". |
| Pseudo Mark | BENEFITS PLUS |
| Indication of Colors claimed | The color(s) dark blue, bright green is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 5, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, July 26, 2023 |
| First Use In Commerce Date | Wednesday, July 26, 2023 |
| Party Name | New Benefits, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Dallas, TX 75244 |
| Event Date | Event Description |
| Thursday, June 5, 2025 | NEW APPLICATION ENTERED |
| Thursday, June 5, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, October 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 27, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, October 29, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 29, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 29, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |