| Serial Number | 99028194 |
| Word Mark | B |
| Filing Date | Tuesday, February 4, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 2, 2025 |
| Description of Mark | The mark consists of a stylized lowercase letter "B" in which the circular portion of the "B" is the main feature, the top left part of the circle is disconnected from the stem, and both the disconnected portion and the top of the stem end in angled lines creating the impression of a second lowercase "B" in the negative space, and consisting of the color black. |
| Indication of Colors claimed | The color(s) black is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services, namely, conducting analysis of consumer behavior after viewing out of home advertising; Out-of-home advertising services, namely, rental of advertising space, and preparing and placing advertisements for others; Analyzing and compiling data for measuring the performance of out of home advertising campaign; Providing information and analysis concerning consumer behavior in the field of out-of-home advertising; Consumer research services for others in the nature of measuring consumer viewing of out of home advertising using electronic data collection and measuring and analyzing consumer movement data collected by electronic means; Collection and analysis of consumer movement data collected by electronic means for business purposes in the field of out-of-home advertising; Data analysis services in the field of out of home advertising; Creative marketing design services; Business consulting services, namely, providing business research and market research, planning, buying, and selling of media, media production location scouting for advertising, and production of advertising media; Business research and data analysis services that compare out of home advertising locations. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, November 9, 2024 |
| First Use In Commerce Date | Saturday, November 9, 2024 |
| Party Name | Billups, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Party Name | Billups, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Tuesday, February 4, 2025 | NEW APPLICATION ENTERED |
| Tuesday, February 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, July 15, 2025 | ASSIGNED TO EXAMINER |
| Monday, July 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 27, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Sunday, July 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |