| Serial Number | 97282298 |
| Word Mark | B |
| Filing Date | Thursday, February 24, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 13, 2024 |
| Registration Number | 7305850 |
| Registration Date | Tuesday, February 13, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 30, 2023 |
| Description of Mark | The mark consists of a stylized letter "B" inside a shaded circle. |
| Goods and Services | Administration of loyalty programs and incentive award programs to promote the sale of products and services of others; promoting the sale of credit cards and credit accounts by means of loyalty and incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising, marketing, and promotional services in the field of loyalty and incentive award programs; business data analysis; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; economic forecasting in the field of consumer credit and purchase behavior; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; marketing consulting, namely, development of marketing and advertising campaigns for others; direct marketing and direct advertising services for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 2, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 31, 2022 |
| First Use In Commerce Date | Thursday, March 31, 2022 |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBUS, OH 43219 US |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLANO, TX 75024 US |
| Party Name | BREAD FINANCIAL PAYMENTS, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PLANO, TX 75024 US |
| Party Name | ADS Alliance Data Systems, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 US |
| Event Date | Event Description |
| Monday, February 28, 2022 | NEW APPLICATION ENTERED |
| Wednesday, March 2, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 3, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 8, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 21, 2022 | ASSIGNED TO EXAMINER |
| Thursday, September 22, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, September 22, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, September 22, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 17, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 17, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 20, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 25, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 10, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 30, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 30, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 25, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, November 27, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, December 7, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 27, 2023 | USE AMENDMENT FILED |
| Thursday, December 7, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, January 8, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 9, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 13, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 13, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, April 10, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, April 10, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 10, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 14, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 14, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 14, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |