| Serial Number | 99489254 |
| Word Mark | AWE |
| Filing Date | Tuesday, November 11, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, April 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the stylized lowercase wording "awe" in ash gray color. The letters have thick and thin strokes with rounded terminals and decorative curves. The wording appears on a white background. |
| Goods and Services | Waterproof makeup; Facial make-up; Make-up primers; Make-up removing preparations; Cosmetics and make-up |
| Indication of Colors claimed | The colors white and ash gray are claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 11, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, January 1, 2024 |
| First Use In Commerce Date | Monday, January 1, 2024 |
| Party Name | LOLOLENA LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10017 US |
| Event Date | Event Description |
| Tuesday, November 11, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, March 17, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 20, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 7, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 7, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 7, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |