AVEENO Trademark

Trademark Overview


On Wednesday, February 23, 2022, a trademark application was filed for AVEENO with the United States Patent and Trademark Office. The USPTO has given the AVEENO trademark a serial number of 97280446. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Friday, July 12, 2024. This trademark is owned by Johnson & Johnson. The AVEENO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:

Downloadable virtual goods in the nature of image files of beauty, skin care, hair care, sun care, and cosmetics products, namely, skin moisturizers, skin cleanser, shower and bath oil, moisturizing bath powders, shave gel, body wash, facial cleansing bar, facial cleansing pad, facial cleansing scrub, non-medicated eye serum, sunblock lotion, sunblock spray, shampoo, conditioner, non-medicated leave-in hair treatment, non-medicated bath treatment preparations, and facial masks for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files in the field of beauty, skincare, hair care, sun block, and cosmetics authenticated by nonfungible tokens (NFTs)

Online retail store services rendered in a virtual environment featuring virtual goods, namely, beauty, skin care, sun block, and cosmetics products, and delivery of physical goods

General Information


Serial Number97280446
Word MarkAVEENO
Filing DateWednesday, February 23, 2022
Status731 - SECOND EXTENSION - GRANTED
Status DateFriday, July 12, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 30, 2023

Trademark Statements


Goods and ServicesDownloadable virtual goods in the nature of image files of beauty, skin care, hair care, sun care, and cosmetics products, namely, skin moisturizers, skin cleanser, shower and bath oil, moisturizing bath powders, shave gel, body wash, facial cleansing bar, facial cleansing pad, facial cleansing scrub, non-medicated eye serum, sunblock lotion, sunblock spray, shampoo, conditioner, non-medicated leave-in hair treatment, non-medicated bath treatment preparations, and facial masks for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files in the field of beauty, skincare, hair care, sun block, and cosmetics authenticated by nonfungible tokens (NFTs)
Goods and ServicesOnline retail store services rendered in a virtual environment featuring virtual goods, namely, beauty, skin care, sun block, and cosmetics products, and delivery of physical goods

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, March 1, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 1, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameKENVUE INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSKILLMAN, NJ 08558

Party NameKENVUE INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressSKILLMAN, NJ 08558

Party NameJohnson & Johnson
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew Brunswick, NJ 08933

Trademark Events


Event DateEvent Description
Saturday, February 26, 2022NEW APPLICATION ENTERED
Tuesday, March 1, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 1, 2022ASSIGNED TO EXAMINER
Friday, December 2, 2022NON-FINAL ACTION WRITTEN
Friday, December 2, 2022NON-FINAL ACTION E-MAILED
Friday, December 2, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, March 17, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 17, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 20, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 18, 2023FINAL REFUSAL WRITTEN
Tuesday, April 18, 2023FINAL REFUSAL E-MAILED
Tuesday, April 18, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, April 24, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, April 24, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 25, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 25, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 3, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 5, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 5, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 5, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 5, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, May 5, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 5, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, May 10, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 30, 2023PUBLISHED FOR OPPOSITION
Tuesday, May 30, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 25, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 16, 2023SOU EXTENSION 1 FILED
Thursday, November 16, 2023SOU EXTENSION 1 GRANTED
Saturday, November 18, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 19, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 19, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 12, 2024SOU TEAS EXTENSION RECEIVED
Friday, July 12, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 16, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, December 19, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 19, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 19, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 19, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, July 12, 2024SOU EXTENSION 2 FILED
Friday, July 12, 2024SOU EXTENSION 2 GRANTED
Monday, December 9, 2024SOU TEAS EXTENSION RECEIVED