| Serial Number | 99619854 |
| Word Mark | AVANTAGE |
| Filing Date | Wednesday, January 28, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, January 28, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of an abstract design of two human heads in profile, facing left, overlapping one another, with the leftmost head appearing in lighter shading than the other head. The interior of each head features an oval opening, wherein a single eye is depicted within the oval opening of the leftmost head. To the right of this design appears the word "avantage" in lowercase letters. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advisory services relating to business management and business operations; business administration consulting services in the field of artificial intelligence; business consultancy in the field of enterprise content integration; business consultancy in the field of machine learning and artificial intelligence; business consultancy in the field of the administration of regulatory compliance; business consultancy services for digital transformation; business consultation in the field of business process improvement and enterprise architecture development; business consulting in the field of business acquisitions and mergers; business consulting services in the field of procurement and integration of advanced distribution management systems (ADMS) for others; business consulting services in the field of procurement and integration of customer information systems (CIS) for others; business data curation for artificial intelligence (AI) development; business efficiency services; business enterprise content integration services; business enterprise content management; business evaluations; business intelligence reporting; business intelligence services; business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; business management consultancy in the field of digital technology; business management consultancy in the field of information technology; business management consulting; business management planning; business organization and operation consultancy; business planning; business process management; business process re-engineering; business project management; business research services; business risk assessment services; business risk management services; business services, namely, registering, screening and verifying the credentials of third-party vendors, suppliers and contractors on behalf of others; business strategy development services; competitive intelligence services; consultancy and advisory services in the field of business operations; consultancy services relating to the procurement of goods and services; cost analysis; cost assessment services; cost price analysis; cost-benefit analysis; development of processes for the analysis and the implementation of strategy plans and management projects; outsourcing services in the nature of arranging procurement of goods for others; procurement of contracts for the purchase of goods and services for others; providing advisory and consultation services to companies in the field of corporate governance oversight; providing assistance in development of business strategies and creative ideation; providing consumer product information for the purpose of selecting artificial intelligence (AI) hardware and software to meet the consumer's specifications; providing market intelligence services; strategic business analysis; strategic business planning |
| Goods and Services | Application service provider (ASP) services featuring software for use in enterprise content management, enterprise content integration and business records management; artificial intelligence consultancy; cloud computing featuring software for use in enterprise content management, enterprise content integration and business records management; computer network integration services; computer programming services for others in the field of software configuration management; computer software design; computer software project management services; computer software technical support services; computer system analysis services; computer system design; computer systems integration services; computer technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer technology consultancy services; computer technology consultation in the field of machine learning and artificial intelligence; consultancy and information services in the field of computer system integration, data integration, data migration and cloud automation; consulting services in the fields of implementation and use of computer hardware and software systems for others; customization of computer software; design and development of computer hardware and software; design and development of computer software development tools in the field of artificial intelligence; design and development of software, databases, web services and cloud computing infrastructure; design and implementation of computer hardware and software systems; designing, developing, and maintaining of computer software applications for others for customer relationship management; iPaaS (Integration Platform as a Service) featuring a set of software tools to connect, manage, govern and integrate software applications that operate in different environments; platform as a service (PAAS) featuring a non-downloadable computer software platform to train computers to predict user behaviour in the field of machine learning models and artificial intelligence; platform as a service (PAAS) offering software platforms for businesses to allow them to aggregate their financial, banking and business data; project management in the field of digital transformation for businesses; providing custom network solutions to businesses, namely, design and integration of computer networks for businesses; providing non-downloadable computer software for business data orchestration; providing non-downloadable computer software for use in modeling in the field of artificial intelligence; providing non-downloadable software for recommending goods based on artificial intelligence; providing online non-downloadable cloud-based Enterprise Service Bus (ESB) software for the integration of software applications and databases; providing online non-downloadable enterprise resource planning (ERP) software in the field of customer relationship management; providing online non-downloadable enterprise resource planning (ERP) software in the field of database management; providing online non-downloadable enterprise resource planning (ERP) software in the field of inventory management; providing online non-downloadable enterprise resource planning (ERP) software in the field of supply chain management; providing temporary use of non-downloadable software applications for the integration of artificial intelligence and machine learning in the field of Big Data; providing temporary use of online non-downloadable software for creating and managing requests for proposals [RFPs] in the field of business performance management; providing temporary use of online non-downloadable software for supply chain management, namely evaluation, analysis and optimization of inventory; providing temporary use of online non-downloadable software for use in the field of project costing management; providing virtual computer systems and virtual computer environments through cloud computing; software as a service (SAAS) featuring non-downloadable computer software for the integration of artificial intelligence and machine learning in the field of Big Data for business data analytics and user behavior analytics; software as a service (SAAS) featuring online non-downloadable software for developing, generating and sending feedback surveys and developing, generating and uploading feedback reports in the field of business leadership development; software as a service (SaaS) for business management and facilitation services, namely for coordinating and managing the delivery of services by others in the field of customer service; software as a service (SaaS) for use in business profit analysis; software as a service (SaaS) for use in providing customers and suppliers with access to a website portal to access content for enterprise resource planning (ERP); software as a service (SaaS) provider featuring business automation software for the secure operation and integration of network based mobile applications of others hosted on cloud-based virtual servers; software as a service (SAAS) provider featuring computer data management security software to ingest, store, organize and maintain data created and collected by third party businesses; software as a service (SAAS) provider in the field of non-downloadable software that enables businesses to calculate and manage budgets for professional services; software as a service (SAAS) services featuring software to create, implement, assign and manage the computer business practices of others; software as a service (SAAS) services for providing price optimization and management software; technical consultation in the field of computer hardware and computer software; technical consultation services in the field of ins; Technical consultation services in the field of installation, maintenance and repair of computer networking software; Technical consulting services in the field of updating computer network software; Technological consultancy services for digital transformation |
| Goods and Services | Information technology consultancy relating to installation, maintenance and repair of computer hardware; installation, maintenance and repair of computer hardware |
| Goods and Services | Computer firmware for the delivery of automated business processes in the field of customer relationship management; computer hardware and computer software for database management; computer hardware for data processing; computer programming software for the integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; computer programs for project management; computer software for application and database integration; computer software for business data mining; computer software for creating and managing requests for proposals [RFPs] in the field of business performance management; computer software for project management; computer software platform, namely software allowing users to aggregate their financial, banking and business data; computer software that provides real-time, integrated business management intelligence by combining information from various databases; computer system software for the integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; downloadable artificial intelligence computer software for deep learning, machine learning, and computer vision; downloadable business automation software for the secure operation and integration of network based business computer applications of others hosted on cloud-based virtual servers; downloadable business automation software for the secure operation and integration of network based business computer applications of others hosted on public and private virtual servers; downloadable business automation software for the secure operation and integration of network based mobile applications of others hosted on cloud-based virtual servers; downloadable computer connectivity software for the secure operation and integration of network based business computer applications of others hosted on cloud-based virtual servers; downloadable computer data privacy protection software to create, implement, assign and manage the computer business practices of others; downloadable computer security software in the field of data management for ingesting, storing, organizing and maintaining data created and collected by third party businesses; downloadable computer software development programs for creating and developing business applications for others; downloadable computer software for model-less multivariable process control and optimization; downloadable computer software for process optimization; downloadable computer software for use as an application programming interface (API) for use in the fields of database integration; downloadable computer software integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; downloadable computer software to assess and report on computer software controls and policies for third party businesses for regulatory compliance and data governance; downloadable computer software to train software to predict user behaviour in the field of learning models and artificial intelligence; downloadable database integration software for business management; downloadable integrated development environment (IDE); downloadable software and application software for providing business planning tools in the field of project management; downloadable software used for computer system analysis and optimization; enterprise software featuring technology to analyze and govern application provisioning and use for purposes of optimizing performance, engagement and efficiencies; recorded interactive computer software for managing, tracking and reporting business management performance metrics; software for accessing and integrating data and workflows in the field of human resources; software for enterprise resource planning (ERP) in the field of supply chain management; software for the integration of artificial intelligence and machine learning in the field of Big Data |
| Goods and Services | Advisory services relating to financial planning; business valuation services; financial advisory services relating to business acquisitions and mergers; financial analysis consultation services; financial calculation services for others, namely, budget calculation; financial consultancy in the field of risk management; financial consultancy, namely, preparing budgets and monitoring budgets; financial forecasting; financial research in the field of risk management; financial risk assessment services; financial risk management; operational risk analysis relating to finance and credit; operational risk consultancy relating to finance and credit |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Avantage Partners Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | Vancouver, BC V6E 0C5 |
| Event Date | Event Description |
| Wednesday, January 28, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 28, 2026 | APPLICATION FILING RECEIPT MAILED |