| Serial Number | 99619839 |
| Word Mark | AVANTAGE |
| Filing Date | Wednesday, January 28, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, January 28, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advisory services relating to business management and business operations; business administration consulting services in the field of artificial intelligence; business consultancy in the field of enterprise content integration; business consultancy in the field of machine learning and artificial intelligence; business consultancy in the field of the administration of regulatory compliance; business consultancy services for digital transformation; business consultation in the field of business process improvement and enterprise architecture development; business consulting in the field of business acquisitions and mergers; business consulting services in the field of procurement and integration of advanced distribution management systems (ADMS) for others; business consulting services in the field of procurement and integration of customer information systems (CIS) for others; business data curation for artificial intelligence (AI) development; business efficiency services; business enterprise content integration services; business enterprise content management; business evaluations; business intelligence reporting; business intelligence services; business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; business management consultancy in the field of digital technology; business management consultancy in the field of information technology; business management consulting; business management planning; business organization and operation consultancy; business planning; business process management; business process re-engineering; business project management; business research services; business risk assessment services; business risk management services; business services, namely, registering, screening and verifying the credentials of third-party vendors, suppliers and contractors on behalf of others; business strategy development services; competitive intelligence services; consultancy and advisory services in the field of business operations; consultancy services relating to the procurement of goods and services; cost analysis; cost assessment services; cost price analysis; cost-benefit analysis; development of processes for the analysis and the implementation of strategy plans and management projects; outsourcing services in the nature of arranging procurement of goods for others; procurement of contracts for the purchase of goods and services for others; providing advisory and consultation services to companies in the field of corporate governance oversight; providing assistance in development of business strategies and creative ideation; providing consumer product information for the purpose of selecting artificial intelligence (AI) hardware and software to meet the consumer's specifications; providing market intelligence services; strategic business analysis; strategic business planning |
| Goods and Services | Application service provider (ASP) services featuring software for use in enterprise content management, enterprise content integration and business records management; artificial intelligence consultancy; cloud computing featuring software for use in enterprise content management, enterprise content integration and business records management; computer network integration services; computer programming services for others in the field of software configuration management; computer software design; computer software project management services; computer software technical support services; computer system analysis services; computer system design; computer systems integration services; computer technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer technology consultancy services; computer technology consultation in the field of machine learning and artificial intelligence; consultancy and information services in the field of computer system integration, data integration, data migration and cloud automation; consulting services in the fields of implementation and use of computer hardware and software systems for others; customization of computer software; design and development of computer hardware and software; design and development of computer software development tools in the field of artificial intelligence; design and development of software, databases, web services and cloud computing infrastructure; design and implementation of computer hardware and software systems; designing, developing, and maintaining of computer software applications for others for customer relationship management; iPaaS (Integration Platform as a Service) featuring a set of software tools to connect, manage, govern and integrate software applications that operate in different environments; platform as a service (PAAS) featuring a non-downloadable computer software platform to train computers to predict user behaviour in the field of machine learning models and artificial intelligence; platform as a service (PAAS) offering software platforms for businesses to allow them to aggregate their financial, banking and business data; project management in the field of digital transformation for businesses; providing custom network solutions to businesses, namely, design and integration of computer networks for businesses; providing non-downloadable computer software for business data orchestration; providing non-downloadable computer software for use in modeling in the field of artificial intelligence; providing non-downloadable software for recommending goods based on artificial intelligence; providing online non-downloadable cloud-based Enterprise Service Bus (ESB) software for the integration of software applications and databases; providing online non-downloadable enterprise resource planning (ERP) software in the field of customer relationship management; providing online non-downloadable enterprise resource planning (ERP) software in the field of database management; providing online non-downloadable enterprise resource planning (ERP) software in the field of inventory management; providing online non-downloadable enterprise resource planning (ERP) software in the field of supply chain management; providing temporary use of non-downloadable software applications for the integration of artificial intelligence and machine learning in the field of Big Data; providing temporary use of online non-downloadable software for creating and managing requests for proposals [RFPs] in the field of business performance management; providing temporary use of online non-downloadable software for supply chain management, namely evaluation, analysis and optimization of inventory; providing temporary use of online non-downloadable software for use in the field of project costing management; providing virtual computer systems and virtual computer environments through cloud computing; software as a service (SAAS) featuring non-downloadable computer software for the integration of artificial intelligence and machine learning in the field of Big Data for business data analytics and user behavior analytics; software as a service (SAAS) featuring online non-downloadable software for developing, generating and sending feedback surveys and developing, generating and uploading feedback reports in the field of business leadership development; software as a service (SaaS) for business management and facilitation services, namely for coordinating and managing the delivery of services by others in the field of customer service; software as a service (SaaS) for use in business profit analysis; software as a service (SaaS) for use in providing customers and suppliers with access to a website portal to access content for enterprise resource planning (ERP); software as a service (SaaS) provider featuring business automation software for the secure operation and integration of network based mobile applications of others hosted on cloud-based virtual servers; software as a service (SAAS) provider featuring computer data management security software to ingest, store, organize and maintain data created and collected by third party businesses; software as a service (SAAS) provider in the field of non-downloadable software that enables businesses to calculate and manage budgets for professional services; software as a service (SAAS) services featuring software to create, implement, assign and manage the computer business practices of others; software as a service (SAAS) services for providing price optimization and management software; technical consultation in the field of computer hardware and computer software; technical consultation services in the field of ins; Technical consultation services in the field of installation, maintenance and repair of computer networking software; Technical consulting services in the field of updating computer network software; Technological consultancy services for digital transformation |
| Goods and Services | Information technology consultancy relating to installation, maintenance and repair of computer hardware; installation, maintenance and repair of computer hardware |
| Goods and Services | Computer firmware for the delivery of automated business processes in the field of customer relationship management; computer hardware and computer software for database management; computer hardware for data processing; computer programming software for the integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; computer programs for project management; computer software for application and database integration; computer software for business data mining; computer software for creating and managing requests for proposals [RFPs] in the field of business performance management; computer software for project management; computer software platform, namely software allowing users to aggregate their financial, banking and business data; computer software that provides real-time, integrated business management intelligence by combining information from various databases; computer system software for the integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; downloadable artificial intelligence computer software for deep learning, machine learning, and computer vision; downloadable business automation software for the secure operation and integration of network based business computer applications of others hosted on cloud-based virtual servers; downloadable business automation software for the secure operation and integration of network based business computer applications of others hosted on public and private virtual servers; downloadable business automation software for the secure operation and integration of network based mobile applications of others hosted on cloud-based virtual servers; downloadable computer connectivity software for the secure operation and integration of network based business computer applications of others hosted on cloud-based virtual servers; downloadable computer data privacy protection software to create, implement, assign and manage the computer business practices of others; downloadable computer security software in the field of data management for ingesting, storing, organizing and maintaining data created and collected by third party businesses; downloadable computer software development programs for creating and developing business applications for others; downloadable computer software for model-less multivariable process control and optimization; downloadable computer software for process optimization; downloadable computer software for use as an application programming interface (API) for use in the fields of database integration; downloadable computer software integration of artificial intelligence and machine learning in the field of big data for business data analytics and user behavior analytics; downloadable computer software to assess and report on computer software controls and policies for third party businesses for regulatory compliance and data governance; downloadable computer software to train software to predict user behaviour in the field of learning models and artificial intelligence; downloadable database integration software for business management; downloadable integrated development environment (IDE); downloadable software and application software for providing business planning tools in the field of project management; downloadable software used for computer system analysis and optimization; enterprise software featuring technology to analyze and govern application provisioning and use for purposes of optimizing performance, engagement and efficiencies; recorded interactive computer software for managing, tracking and reporting business management performance metrics; software for accessing and integrating data and workflows in the field of human resources; software for enterprise resource planning (ERP) in the field of supply chain management; software for the integration of artificial intelligence and machine learning in the field of Big Data |
| Goods and Services | Advisory services relating to financial planning; business valuation services; financial advisory services relating to business acquisitions and mergers; financial analysis consultation services; financial calculation services for others, namely, budget calculation; financial consultancy in the field of risk management; financial consultancy, namely, preparing budgets and monitoring budgets; financial forecasting; financial research in the field of risk management; financial risk assessment services; financial risk management; operational risk analysis relating to finance and credit; operational risk consultancy relating to finance and credit |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Avantage Partners Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | Vancouver, BC V6E 0C5 |
| Event Date | Event Description |
| Wednesday, January 28, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 28, 2026 | NEW APPLICATION ENTERED |