AVANTAGE Trademark
Trademark Overview
On Monday, June 11, 1984, a trademark application was filed for AVANTAGE with the United States Patent and Trademark Office. The USPTO has given the AVANTAGE trademark a serial number of 73484668. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, September 23, 2006. This trademark is owned by L'OREAL. The AVANTAGE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
SEMI-PERMANENT HAIR COLOR LOTION
General Information
| Serial Number | 73484668 |
| Word Mark | AVANTAGE |
| Filing Date | Monday, June 11, 1984 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, September 23, 2006 |
| Registration Number | 1375377 |
| Registration Date | Tuesday, December 17, 1985 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 4, 1985 |
Trademark Statements
| Goods and Services | SEMI-PERMANENT HAIR COLOR LOTION |
| Pseudo Mark | ADVANTAGE |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, September 23, 2006 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, March 22, 1984 |
| First Use In Commerce Date | Thursday, March 22, 1984 |
Trademark Owner History
| Party Name | L'OREAL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | PARIS
FR |
| Party Name | L'OREAL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | PARIS
FR |
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | PARIS CEDEX
FR |
Trademark Events
| Event Date | Event Description |
| Saturday, September 23, 2006 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, January 5, 2006 | CASE FILE IN TICRS |
| Monday, June 17, 1991 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 7, 1991 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, December 17, 1985 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 4, 1985 | PUBLISHED FOR OPPOSITION |
| Friday, May 3, 1985 | NOTICE OF PUBLICATION |
| Tuesday, April 2, 1985 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 25, 1985 | ASSIGNED TO EXAMINER |
| Tuesday, December 4, 1984 | NON-FINAL ACTION MAILED |
| Monday, October 15, 1984 | ASSIGNED TO EXAMINER |
