AUTO TACO Trademark

Trademark Overview


On Friday, April 28, 2023, a trademark application was filed for AUTO TACO with the United States Patent and Trademark Office. The USPTO has given the AUTO TACO trademark a serial number of 97912807. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, January 30, 2024. This trademark is owned by El Toro.com LLC. The AUTO TACO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable computer application software for mobile phones, handheld computers, and personal electronic devices, namely, software used to identify prospective buyers of automobiles and vehicles, and to connect automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles; Downloadable computer application software for mobile phones, handheld computers, and personal electronic devices, namely, software used to target, track, and analyze advertisements to prospective buyers of automobiles and vehicles and to review and analyze data collected therefrom

Matching automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles for advertising purposes through the use of proprietary software; Digital advertising services, namely, targeting prospective buyers of automobiles and vehicles using digital identifiers such as IP (Internet protocol) addresses

Software as a service (SAAS) services featuring software used to identify prospective buyers of automobiles and vehicles, and to connect automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles; Software as a service (SAAS) services featuring software used to target, track, and analyze advertisements to prospective buyers of automobiles and vehicles and to review and analyze data collected therefrom
auto taco

General Information


Serial Number97912807
Word MarkAUTO TACO
Filing DateFriday, April 28, 2023
Status641 - NON-FINAL ACTION - MAILED
Status DateTuesday, January 30, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable computer application software for mobile phones, handheld computers, and personal electronic devices, namely, software used to identify prospective buyers of automobiles and vehicles, and to connect automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles; Downloadable computer application software for mobile phones, handheld computers, and personal electronic devices, namely, software used to target, track, and analyze advertisements to prospective buyers of automobiles and vehicles and to review and analyze data collected therefrom
Goods and ServicesMatching automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles for advertising purposes through the use of proprietary software; Digital advertising services, namely, targeting prospective buyers of automobiles and vehicles using digital identifiers such as IP (Internet protocol) addresses
Goods and ServicesSoftware as a service (SAAS) services featuring software used to identify prospective buyers of automobiles and vehicles, and to connect automotive dealerships and other sellers of automobiles and vehicles with prospective buyers of automobiles and vehicles; Software as a service (SAAS) services featuring software used to target, track, and analyze advertisements to prospective buyers of automobiles and vehicles and to review and analyze data collected therefrom

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateSaturday, May 27, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, May 27, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, May 27, 2023
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEl Toro.com LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40202

Trademark Events


Event DateEvent Description
Tuesday, January 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 30, 2024NON-FINAL ACTION E-MAILED
Tuesday, January 30, 2024NON-FINAL ACTION WRITTEN
Thursday, January 25, 2024ASSIGNED TO EXAMINER
Saturday, October 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, October 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, October 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, May 27, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 2, 2023NEW APPLICATION ENTERED