AURENA Trademark
Trademark Overview
On Wednesday, May 25, 2016, a trademark application was filed for AURENA with the United States Patent and Trademark Office. The USPTO has given the AURENA trademark a serial number of 79204154. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, July 5, 2024. This trademark is owned by Arla Foods Amba. The AURENA trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:
High-protein cereal bars; muesli bars, including muesli bars enriched with protein, vitamins and/or minerals, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training
Milk beverages, namely, beverages consisting principally of milk, beverages having a milk base, and milk-based beverages flavoured with chocolate; milk beverages consisting principally of milk, namely, milk beverages with high milk content, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training
Dietary and nutritional supplements, including nutritional and performance enhancing dairy products in the nature of a nutrient-dense, protein-based drink mix, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training
Mineral and aerated waters and other non-alcoholic beverages, namely, fruit juice beverages and vegetable juice beverages, fruit juice beverages and vegetable juice beverages enriched with proteins, vitamins and minerals, protein drinks and sports drinks; non-alcoholic beverages containing fruit juices; protein enriched sports drinks and energy drinks containing fruit juice and vegetable juice concentrates; concentrates for the preparation of protein enriched sports drinks and energy drinks; powders used in the preparation of sports and energy drinks and fruit-flavoured beverages; powders used in the preparation of isotonic sports drinks and sports beverages; whey based drinks, all products in the class for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training
General Information
| Serial Number | 79204154 |
| Word Mark | AURENA |
| Filing Date | Wednesday, May 25, 2016 |
| Status | 709 - CANCELLED - SECTION 71 |
| Status Date | Friday, July 5, 2024 |
| Registration Number | 5357195 |
| Registration Date | Tuesday, December 19, 2017 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 3, 2017 |
Trademark Statements
| Goods and Services | High-protein cereal bars; muesli bars, including muesli bars enriched with protein, vitamins and/or minerals, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training |
| Goods and Services | Milk beverages, namely, beverages consisting principally of milk, beverages having a milk base, and milk-based beverages flavoured with chocolate; milk beverages consisting principally of milk, namely, milk beverages with high milk content, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training |
| Goods and Services | Dietary and nutritional supplements, including nutritional and performance enhancing dairy products in the nature of a nutrient-dense, protein-based drink mix, all of the foregoing for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training |
| Goods and Services | Mineral and aerated waters and other non-alcoholic beverages, namely, fruit juice beverages and vegetable juice beverages, fruit juice beverages and vegetable juice beverages enriched with proteins, vitamins and minerals, protein drinks and sports drinks; non-alcoholic beverages containing fruit juices; protein enriched sports drinks and energy drinks containing fruit juice and vegetable juice concentrates; concentrates for the preparation of protein enriched sports drinks and energy drinks; powders used in the preparation of sports and energy drinks and fruit-flavoured beverages; powders used in the preparation of isotonic sports drinks and sports beverages; whey based drinks, all products in the class for athletes, sportspersons or other persons engaging in sports, fitness or other physical activities or supporting strength, endurance, performance, recovery, health and training |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, July 5, 2024 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, July 5, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, July 5, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, July 5, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Arla Foods Amba |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | DK |
| Party Name | Arla Foods Amba |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | DK |
| Party Name | Arla Foods Amba |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | DK |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 4, 2017 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 30, 2017 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, March 31, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 31, 2017 | ASSIGNED TO EXAMINER |
| Saturday, April 8, 2017 | NON-FINAL ACTION WRITTEN |
| Sunday, April 9, 2017 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Monday, April 10, 2017 | REFUSAL PROCESSED BY MPU |
| Monday, April 10, 2017 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, April 29, 2017 | REFUSAL PROCESSED BY IB |
| Thursday, August 24, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 13, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 3, 2017 | PUBLISHED FOR OPPOSITION |
| Thursday, July 27, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 22, 2017 | ASSIGNED TO LIE |
| Wednesday, August 23, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 23, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 19, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 19, 2018 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Monday, December 19, 2022 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, July 5, 2024 | CANCELLED SECTION 71 |
| Tuesday, October 3, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, March 28, 2018 | FINAL DISPOSITION PROCESSED |
| Thursday, March 29, 2018 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, May 11, 2018 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, May 23, 2025 | INVALIDATION PROCESSED |
| Friday, May 23, 2025 | TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB |
| Friday, March 7, 2025 | NEW REPRESENTATIVE AT IB RECEIVED |
| Wednesday, March 5, 2025 | TOTAL INVALIDATION OF REG EXT PROTECTION CREATED |
