| Serial Number | 99335547 |
| Word Mark | AURA THEORY |
| Filing Date | Wednesday, August 13, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, August 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Curling irons; Hair straightening irons; Electric hand-held hair styling irons; Crimping irons; Electric hair crimper |
| Goods and Services | Hair care preparations; Hair care lotions; Hair care creams; Hair shampoos and conditioners; Non-medicated preparations all for the care of skin, hair and scalp; Toiletry bags sold filled with non-medicated toiletry preparations, namely, shampoo, hair conditioner, hair gel, hair masks, hair mousse; Hair gel; Hair masks; Hair mousse; Heat protectant sprays for hair |
| Goods and Services | Hair dryers; Handheld electric hair driers; Hair dryers incorporating brushes |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 13, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 008 - Hand tools and implements (hand-operated); cutlery; side arms; razors. |
| US Class Codes | 023, 028, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 13, 2025 |
| Primary Code | 008 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 13, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | New Theory Ventures, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Richmond, VA 23223 |
| Event Date | Event Description |
| Wednesday, August 13, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 13, 2025 | APPLICATION FILING RECEIPT MAILED |