Trademark Overview
On Tuesday, September 9, 2025, a trademark application was filed for AURA BY PAULA with the United States Patent and Trademark Office. The USPTO has given the AURA BY PAULA trademark a serial number of 99382221. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, September 9, 2025. This trademark is owned by Aura by Paula. The AURA BY PAULA trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Downloadable mobile applications for wellness tracking, personal styling, and music integration; downloadable software for providing personalized beauty, fashion, and lifestyle recommendations; electronic devices, namely smart mirrors and wearable devices, incorporating computer hardware and recorded software for monitoring wellness, providing fashion styling suggestions, and curating music playlists; downloadable software in the nature of a mobile application for use in lifestyle management, mood tracking, and digital styling.