AURA Trademark

Trademark Overview


On Monday, September 29, 2025, a trademark application was filed for AURA with the United States Patent and Trademark Office. The USPTO has given the AURA trademark a serial number of 99418786. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Monday, February 9, 2026. This trademark is owned by DATACURVE, INC.. The AURA trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable computer software for use in identity verification and user authentication; Downloadable computer software for collecting engagement data and creating user behavioral timelines; Downloadable computer software for processing user data to understand user behavior and boost engagement rates

Business management consulting and advisory services for the sports industry; Business management consulting and advisory services for the media industry; Business management consulting and advisory services for the entertainment industry; Business data analysis services in the field of user identity and consumer behavior; Marketing services in the nature of providing analytics and insights on brand engagement and user identity programs; Business consulting services in the field of customer identity, promotion, and engagement strategies

Providing temporary use of on-line non-downloadable software and applications for identity management, and real-time data analysis; Technology consultation in the field of digital user engagement and identity authentication; Design and development of computer software for digital engagement solutions; Software as a service (SAAS) services featuring software for user engagement, identity management and loyalty program administration; Platform as a service (PAAS) featuring computer software platforms for decentralized identity, user identity integration, and personalized digital experiences
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General Information


Serial Number99418786
Word MarkAURA
Filing DateMonday, September 29, 2025
Status641 - NON-FINAL ACTION - MAILED
Status DateMonday, February 9, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable computer software for use in identity verification and user authentication; Downloadable computer software for collecting engagement data and creating user behavioral timelines; Downloadable computer software for processing user data to understand user behavior and boost engagement rates
Goods and ServicesBusiness management consulting and advisory services for the sports industry; Business management consulting and advisory services for the media industry; Business management consulting and advisory services for the entertainment industry; Business data analysis services in the field of user identity and consumer behavior; Marketing services in the nature of providing analytics and insights on brand engagement and user identity programs; Business consulting services in the field of customer identity, promotion, and engagement strategies
Goods and ServicesProviding temporary use of on-line non-downloadable software and applications for identity management, and real-time data analysis; Technology consultation in the field of digital user engagement and identity authentication; Design and development of computer software for digital engagement solutions; Software as a service (SAAS) services featuring software for user engagement, identity management and loyalty program administration; Platform as a service (PAAS) featuring computer software platforms for decentralized identity, user identity integration, and personalized digital experiences

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, September 29, 2025
Primary Code009
First Use Anywhere DateFriday, June 28, 2024
First Use In Commerce DateFriday, September 13, 2024

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 29, 2025
Primary Code035
First Use Anywhere DateFriday, June 28, 2024
First Use In Commerce DateFriday, September 13, 2024

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, September 29, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDATACURVE, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLOS ALTOS, CA 94022

Trademark Events


Event DateEvent Description
Monday, September 29, 2025NEW APPLICATION ENTERED
Monday, September 29, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 29, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, February 4, 2026ASSIGNED TO EXAMINER
Monday, February 9, 2026NON-FINAL ACTION WRITTEN
Monday, February 9, 2026NON-FINAL ACTION E-MAILED
Monday, February 9, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED