| Serial Number | 98439870 |
| Word Mark | AURA |
| Filing Date | Friday, March 8, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, July 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 3, 2024 |
| Goods and Services | Digital advertising services in the field of a consumer targeting tool for ad delivery using audience data and analytics |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 8, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hearst Magazine Media, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
| Party Name | Hearst Magazine Media, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
| Event Date | Event Description |
| Friday, March 8, 2024 | NEW APPLICATION ENTERED |
| Friday, March 8, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 27, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, September 20, 2024 | ASSIGNED TO EXAMINER |
| Friday, November 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 3, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 14, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 3, 2024 | PUBLISHED FOR OPPOSITION |
| Friday, July 11, 2025 | SOU EXTENSION 1 FILED |
| Friday, July 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, July 11, 2025 | SOU EXTENSION 1 GRANTED |
| Saturday, July 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |