AURA Trademark
Trademark Overview
On Friday, March 8, 2024, a trademark application was filed for AURA with the United States Patent and Trademark Office. The USPTO has given the AURA trademark a serial number of 98439870. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Friday, July 11, 2025. This trademark is owned by Hearst Magazine Media, Inc.. The AURA trademark is filed in the Advertising, Business and Retail Services category with the following description:
Digital advertising services in the field of a consumer targeting tool for ad delivery using audience data and analytics
General Information
| Serial Number | 98439870 |
| Word Mark | AURA |
| Filing Date | Friday, March 8, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, July 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 3, 2024 |
Trademark Statements
| Goods and Services | Digital advertising services in the field of a consumer targeting tool for ad delivery using audience data and analytics |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 8, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Hearst Magazine Media, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
| Party Name | Hearst Magazine Media, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10019 |
Trademark Events
| Event Date | Event Description |
| Friday, March 8, 2024 | NEW APPLICATION ENTERED |
| Friday, March 8, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 20, 2024 | ASSIGNED TO EXAMINER |
| Friday, November 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 27, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 3, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 3, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, July 11, 2025 | SOU EXTENSION 1 FILED |
| Saturday, July 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, August 22, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Friday, July 11, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, January 14, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, July 11, 2025 | SOU TEAS EXTENSION RECEIVED |
