| Serial Number | 78270894 |
| Word Mark | AUGEO AFFINITY MARKETING |
| Filing Date | Monday, July 7, 2003 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, April 16, 2026 |
| Registration Number | 2908417 |
| Registration Date | Tuesday, December 7, 2004 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 14, 2004 |
| Translation of Words in Mark | The English translation of the Latin word "AUGEO" in the mark is "enhance". |
| Goods and Services | Business marketing services, namely, providing customer rewards and loyalty programs featuring discounts on significant business expenses in the fields of credit card processing, office supplies, office equipment, insurance, payroll processing, human resources consulting, employee benefits, point of sale systems, [ lighting supplies, music systems, ] express deliveries, intranet development, web site development, accounting, recruiting, telecommunications, promotional items and apparel, computers and electronics, linen services, uniforms, [ waste management services, ] safety equipment, pest control, [ utilities, ] printing, copying, cleaning services, and security systems; and an online database featuring business documents related to sales, operations, training, human resources and profit controls |
| Goods and Services | Providing temporary use of non-downloadable software for managing sales,operations, training, human resources [ and profit controls ] |
| NOT AVAILABLE | "AFFINITY MARKETING" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 6, 2004 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 25, 2003 |
| First Use In Commerce Date | Wednesday, June 25, 2003 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 6, 2004 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, June 25, 2003 |
| First Use In Commerce Date | Wednesday, June 25, 2003 |
| Party Name | AUGEO AFFINITY MARKETING, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ST. PAUL, MN 55114 US |
| Party Name | AUGEO AFFINITY MARKETING, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ST. PAUL, MN 55114 US |
| Party Name | FoodStreet plus, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Paul, MN 55104 US |
| Party Name | FoodStreet plus, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Paul, MN 55104 US |
| Party Name | FoodStreet plus, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Paul, MN 55104 US |
| Event Date | Event Description |
| Wednesday, January 7, 2004 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, January 14, 2004 | ASSIGNED TO EXAMINER |
| Wednesday, January 7, 2004 | USE AMENDMENT FILED |
| Wednesday, January 14, 2004 | AMENDMENT TO USE PROCESSING COMPLETE |
| Friday, January 30, 2004 | NON-FINAL ACTION E-MAILED |
| Friday, April 9, 2004 | PAPER RECEIVED |
| Friday, April 9, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 25, 2004 | FINAL REFUSAL E-MAILED |
| Tuesday, June 8, 2004 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 8, 2004 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, June 26, 2004 | USE AMENDMENT ACCEPTED |
| Saturday, June 26, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 25, 2004 | NOTICE OF PUBLICATION |
| Tuesday, September 14, 2004 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 7, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 9, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, December 17, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, January 8, 2011 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, January 8, 2011 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, December 4, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, December 24, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, December 30, 2014 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Tuesday, June 30, 2015 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, July 16, 2015 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Tuesday, January 12, 2016 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, January 27, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, January 29, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, January 29, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, January 29, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, December 30, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, December 30, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 30, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 30, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, December 30, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 7, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, June 5, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, September 30, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 7, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Wednesday, April 1, 2026 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, April 16, 2026 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, April 16, 2026 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Thursday, April 16, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |