| Serial Number | 88186578 |
| Word Mark | AUDIENCE IN MOTION |
| Filing Date | Thursday, November 8, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 16, 2021 |
| Registration Number | 6273281 |
| Registration Date | Tuesday, February 16, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 14, 2020 |
| Goods and Services | Interactive computer software for targeted marketing and advertising, namely, for use in promoting the goods and services of others, conducting consumer tracking behavior research and consumer trend analysis, delivering advertisements to websites, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions |
| Goods and Services | Business marketing and advertisement monitoring services and analytics for business purposes, understanding and predicting consumer trends; targeted advertising monitoring and analytics services for consumer marketing research and business purposes; business marketing and advertising consulting services; advertising sales and analytics monitoring and consulting services, namely, providing an on-line advertising services website featuring ad inventory management and targeted marketing and advertising services for use in tracking consumers across digital medium platforms, mobile applications, radio, and television to create analytic and statistic models for understanding and predicting effective advertising and marketing campaigns and analyzing consumer behavior; targeted marketing and advertising services |
| Goods and Services | Advertising sales and analytics monitoring and consulting services, namely, providing a website featuring non-downloadable software for use in delivering ad inventory and tracking users across digital medium platforms, mobile applications, radio, and television to create analytic and statistic models for understanding and predicting effective advertising and marketing campaigns and analyzing consumer behavior |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 22, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, February 19, 2019 |
| First Use In Commerce Date | Tuesday, February 19, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 27, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 19, 2019 |
| First Use In Commerce Date | Tuesday, February 19, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 22, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, February 19, 2019 |
| First Use In Commerce Date | Tuesday, February 19, 2019 |
| Party Name | Bonneville International Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84180 |
| Party Name | Bonneville International Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84180 |
| Party Name | Bonneville International Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84180 |
| Event Date | Event Description |
| Monday, November 12, 2018 | NEW APPLICATION ENTERED |
| Tuesday, November 27, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 13, 2019 | ASSIGNED TO EXAMINER |
| Thursday, February 21, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, February 21, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, February 21, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 21, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 21, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 22, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 17, 2019 | FINAL REFUSAL WRITTEN |
| Tuesday, September 17, 2019 | FINAL REFUSAL E-MAILED |
| Tuesday, September 17, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, March 6, 2020 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, March 6, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, March 7, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 9, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 14, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 14, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 9, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 9, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, December 9, 2020 | SOU TEAS EXTENSION RECEIVED |
| Monday, December 21, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, December 9, 2020 | SOU EXTENSION 1 FILED |
| Wednesday, December 23, 2020 | SOU EXTENSION 1 GRANTED |
| Wednesday, December 9, 2020 | USE AMENDMENT FILED |
| Wednesday, December 23, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, December 24, 2020 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, January 14, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, January 15, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 16, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 16, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |