| Serial Number | 86250216 |
| Word Mark | AUDIENCE EFFICIENT REAL-TIME OPTIMIZATION |
| Filing Date | Friday, April 11, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 4, 2025 |
| Registration Number | 4611610 |
| Registration Date | Tuesday, September 23, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising and marketing consultancy services and media placement advice; dissemination of advertising for others via the internet and other electronic communications networks; advertising campaign management services for others; improving the effectiveness of online advertising campaigns by classifying consumers based on their browsing habits, and serving display, video and mobile advertisements to the screens of the consumers most likely to purchase the advertised goods and services; prediction of likely consumer response to advertising campaigns, analysis of actual advertising response, and providing scoring and data results to advertisers on the effectiveness of their advertising campaigns |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 7, 2014 |
| First Use In Commerce Date | Monday, April 7, 2014 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Exponential Interactive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Event Date | Event Description |
| Wednesday, July 23, 2014 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 15, 2014 | NEW APPLICATION ENTERED |
| Saturday, April 26, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 18, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, July 23, 2014 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 23, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 23, 2014 | REGISTERED-SUPPLEMENTAL REGISTER |
| Wednesday, February 4, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 30, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 30, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 30, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 31, 2014 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Saturday, August 9, 2014 | ASSIGNED TO LIE |
| Tuesday, August 19, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, September 3, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 3, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 25, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, February 4, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 4, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, September 23, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, September 21, 2020 | TEAS SECTION 8 RECEIVED |
| Monday, November 30, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, December 1, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, September 23, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, April 4, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |