| Serial Number | 85244512 |
| Word Mark | AUDIENCE DNA |
| Filing Date | Thursday, February 17, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 6, 2019 |
| Registration Number | 4328737 |
| Registration Date | Tuesday, April 30, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 19, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "AUDIENCE" |
| Goods and Services | advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements |
| Goods and Services | providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 6, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, February 20, 2013 |
| First Use In Commerce Date | Wednesday, February 20, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 6, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, February 20, 2013 |
| First Use In Commerce Date | Wednesday, February 20, 2013 |
| Party Name | Quantcast Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Quantcast Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Quantcast Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Event Date | Event Description |
| Friday, December 6, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 30, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 1, 2015 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 26, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, April 30, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, March 23, 2013 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, March 22, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, March 19, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, March 4, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 28, 2013 | USE AMENDMENT FILED |
| Thursday, February 28, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, September 6, 2012 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, September 5, 2012 | EXTENSION 2 GRANTED |
| Tuesday, August 28, 2012 | EXTENSION 2 FILED |
| Tuesday, August 28, 2012 | TEAS EXTENSION RECEIVED |
| Thursday, March 15, 2012 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, March 14, 2012 | EXTENSION 1 GRANTED |
| Thursday, February 16, 2012 | EXTENSION 1 FILED |
| Wednesday, March 14, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 16, 2012 | TEAS EXTENSION RECEIVED |
| Tuesday, September 13, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 19, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 19, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, June 13, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, June 10, 2011 | ASSIGNED TO LIE |
| Friday, May 27, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 24, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 24, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 24, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 24, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 19, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, February 22, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, February 21, 2011 | NEW APPLICATION ENTERED IN TRAM |