| Serial Number | 90525967 |
| Word Mark | ATTENTION UNIT |
| Filing Date | Thursday, February 11, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 21, 2022 |
| Registration Number | 6763800 |
| Registration Date | Tuesday, June 21, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 5, 2022 |
| Goods and Services | Providing analysis of advertising data and statistics in the field of advertising effectiveness; Business research and data analysis services in the field of software that models, analyzes, and forecasts digital advertising efficiency for marketing and advertising purposes; advertising and marketing services, namely use of analytic and statistic models for the understanding and predicting of consumers attention to digital advertisements and effectiveness of marketing plans; Providing quality testing in the field of advertising effectiveness; providing consulting services in the field of advertising effectiveness for the purpose of optimizing the advertising and marketing of goods and services of others |
| Disclaimer with Predetermined Text | "ATTENTION" |
| Goods and Services | Providing consulting services for optimizing the goods and services of others in the nature of product quality evaluation via outcomes from advertising |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, May 16, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Friday, May 31, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, May 16, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Friday, May 31, 2019 |
| Party Name | Adelaide Metrics Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Party Name | Adelaide Metrics Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Party Name | Adelaide Metrics Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Event Date | Event Description |
| Tuesday, June 21, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 21, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 5, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 5, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 16, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 3, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, February 24, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 24, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 24, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 10, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 10, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, September 10, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 7, 2021 | ASSIGNED TO EXAMINER |
| Sunday, May 16, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, February 15, 2021 | NEW APPLICATION ENTERED IN TRAM |