ATTENTION MATTERS! Trademark

Trademark Overview


On Wednesday, May 10, 2023, a trademark application was filed for ATTENTION MATTERS! with the United States Patent and Trademark Office. The USPTO has given the ATTENTION MATTERS! trademark a serial number of 97929635. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Monday, January 8, 2024. This trademark is owned by DoubleVerify, Inc.. The ATTENTION MATTERS! trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Education services, namely, providing panel discussions in the field of marketing, advertising, and the quality and performance of different advertising media

Advertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Business consulting and information services, namely, the measurement and reporting of the delivery and performance of digital advertising and digital media; Analysis of advertising response; Digital advertising services; Digital advertising services, namely, digital performance solutions focused on impression quality to bring more transparency and accountability to digital advertising; Advertising and marketing services, namely, optimizing ad campaign performance
attention matters!

General Information


Serial Number97929635
Word MarkATTENTION MATTERS!
Filing DateWednesday, May 10, 2023
Status641 - NON-FINAL ACTION - MAILED
Status DateMonday, January 8, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEducation services, namely, providing panel discussions in the field of marketing, advertising, and the quality and performance of different advertising media
Goods and ServicesAdvertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Business consulting and information services, namely, the measurement and reporting of the delivery and performance of digital advertising and digital media; Analysis of advertising response; Digital advertising services; Digital advertising services, namely, digital performance solutions focused on impression quality to bring more transparency and accountability to digital advertising; Advertising and marketing services, namely, optimizing ad campaign performance

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 8, 2023
Primary Code035
First Use Anywhere DateTuesday, May 2, 2023
First Use In Commerce DateTuesday, May 2, 2023

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, June 8, 2023
Primary Code041
First Use Anywhere DateTuesday, May 2, 2023
First Use In Commerce DateTuesday, May 2, 2023

Trademark Owner History


Party NameDoubleVerify, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Trademark Events


Event DateEvent Description
Monday, January 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 8, 2024NON-FINAL ACTION E-MAILED
Monday, January 8, 2024NON-FINAL ACTION WRITTEN
Monday, January 8, 2024ASSIGNED TO EXAMINER
Monday, November 6, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, November 6, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 6, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 6, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 6, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, November 6, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 8, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, May 13, 2023NEW APPLICATION ENTERED