ATHLETES FIRST. FIDUCIARY ALWAYS. Trademark

Trademark Overview


On Saturday, May 10, 2025, a trademark application was filed for ATHLETES FIRST. FIDUCIARY ALWAYS. with the United States Patent and Trademark Office. The USPTO has given the ATHLETES FIRST. FIDUCIARY ALWAYS. trademark a serial number of 99179080. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, September 25, 2025. The ATHLETES FIRST. FIDUCIARY ALWAYS. trademark is filed in the Insurance & Financial Services category with the following description:

Investment of funds; Investment advisory services; Financial due diligence; Financial services, namely, a total portfolio offering for high net worth clients consisting of both separate accounts and mutual funds for equity and fixed income investments; Financial planning consultation; Investment services, namely, asset acquisition, consultation, development and management services; Charitable fundraising to support Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial administration of a scholarship program that promotes education through the granting of scholarships, the recipients being selected in local, state and national contests based on such facts as scholastics, talent, poise and fitness; Charitable fundraising services by means of selling goods to rai...
athletes first. fiduciary always.

General Information


Serial Number99179080
Word MarkATHLETES FIRST. FIDUCIARY ALWAYS.
Filing DateSaturday, May 10, 2025
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateThursday, September 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Pseudo MarkATHLETES FIRST FIDUCIARY ALWAYS
Goods and ServicesInvestment of funds; Investment advisory services; Financial due diligence; Financial services, namely, a total portfolio offering for high net worth clients consisting of both separate accounts and mutual funds for equity and fixed income investments; Financial planning consultation; Investment services, namely, asset acquisition, consultation, development and management services; Charitable fundraising to support Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial administration of a scholarship program that promotes education through the granting of scholarships, the recipients being selected in local, state and national contests based on such facts as scholastics, talent, poise and fitness; Charitable fundraising services by means of selling goods to raise funds for Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial asset management; Financial sponsorship of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Private equity consultant services; Financial consulting and advising in the field of mergers and acquisitions; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Financial administration of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including private and public equity and debt investment services; Investment advice in the fields of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Investment consultation in the fields of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Investment management in the fields of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial appraisal and valuation of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Financial loan consultation; Financial planning, namely, Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Providing grants for Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management; Franchising services, namely, providing financial information and advice regarding the establishment and/or operation of Financial services, namely, providing a marketplace for trading and investing in athletes' name, image, and likeness (NIL) rights; facilitating electronic financial transactions related to NIL agreements; financial consultancy services in the field of NIL asset management

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, May 10, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressEllicott City, MD 21043

Trademark Events


Event DateEvent Description
Saturday, May 10, 2025NEW APPLICATION ENTERED
Saturday, May 10, 2025APPLICATION FILING RECEIPT MAILED
Friday, September 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 25, 2025ASSIGNED TO EXAMINER