ATHENA BY ZETA Trademark
Trademark Overview
On Thursday, October 9, 2025, a trademark application was filed for ATHENA BY ZETA with the United States Patent and Trademark Office. The USPTO has given the ATHENA BY ZETA trademark a serial number of 99435629. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Friday, April 17, 2026. This trademark is owned by Zeta Global Corp.. The ATHENA BY ZETA trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:
Business data analysis; business intelligence services; market research and analysis; advertising and marketing services; audience targeting, selection, and segmentation for advertising purposes; media planning, buying, and analytics, namely, advertising services; business consulting in the fields of customer acquisition, retention, lifecycle marketing, and marketing automation; advisory services relating to the use of predictive modeling, simulations, and testing for business and marketing strategy; development, execution, and optimization of marketing campaigns; compilation of business, consumer, and marketing data into computer databases; business process management and consulting for the development of personalized and adaptive experiences for marketers; business process management and consulting for orchestration, optimization, and automation of marketing workflows; preparation of business reports, marketing dashboards, and adaptive user interfaces for marketing.
Software as a service (SaaS) services featuring software for using artificial intelligence and machine learning to provide voice-activated virtual assistant functionality, generate adaptive user interfaces and dashboards, and orchestrate workflows across marketing technology systems; providing online non-downloadable software for using artificial intelligence and agentic applications to select audiences, perform identity resolution, plan, build, launch, and optimize marketing campaigns, forecast, simulate, and test media strategies, generate personalized marketing experiences, and analyze proprietary and third-party data sets to generate insights and trigger automated actions; providing online non-downloadable software for data integration and application interoperability in the field of marketing technology; providing online non-downloadable software for orchestrating agentic applications to generate adaptive experiences for marketers and perform marketing actions.
General Information
| Serial Number | 99435629 |
| Word Mark | ATHENA BY ZETA |
| Filing Date | Thursday, October 9, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, April 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Business data analysis; business intelligence services; market research and analysis; advertising and marketing services; audience targeting, selection, and segmentation for advertising purposes; media planning, buying, and analytics, namely, advertising services; business consulting in the fields of customer acquisition, retention, lifecycle marketing, and marketing automation; advisory services relating to the use of predictive modeling, simulations, and testing for business and marketing strategy; development, execution, and optimization of marketing campaigns; compilation of business, consumer, and marketing data into computer databases; business process management and consulting for the development of personalized and adaptive experiences for marketers; business process management and consulting for orchestration, optimization, and automation of marketing workflows; preparation of business reports, marketing dashboards, and adaptive user interfaces for marketing. |
| Goods and Services | Software as a service (SaaS) services featuring software for using artificial intelligence and machine learning to provide voice-activated virtual assistant functionality, generate adaptive user interfaces and dashboards, and orchestrate workflows across marketing technology systems; providing online non-downloadable software for using artificial intelligence and agentic applications to select audiences, perform identity resolution, plan, build, launch, and optimize marketing campaigns, forecast, simulate, and test media strategies, generate personalized marketing experiences, and analyze proprietary and third-party data sets to generate insights and trigger automated actions; providing online non-downloadable software for data integration and application interoperability in the field of marketing technology; providing online non-downloadable software for orchestrating agentic applications to generate adaptive experiences for marketers and perform marketing actions. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Zeta Global Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 9, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, November 6, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, November 6, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, November 6, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, November 6, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 6, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 27, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 17, 2026 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, April 1, 2026 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Wednesday, April 8, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 8, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 17, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, April 17, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, April 17, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
