AT THE HEART OF IT Trademark

Trademark Overview


On Tuesday, June 24, 2025, a trademark application was filed for AT THE HEART OF IT with the United States Patent and Trademark Office. The USPTO has given the AT THE HEART OF IT trademark a serial number of 79434433. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, July 1, 2026. This trademark is owned by QBE Insurance Group Limited. The AT THE HEART OF IT trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuance, administration and brokerage of all types of insurance; providing venture capital financing; insurance brokerage services; insurance underwriting services for all types of insurance; reinsurance underwriting services; business insurance, namely underwriting business interruption insurance; brokerage of insurance; financial services, namely financial management of insurance claims; administration and processing of insurance claims; insurance claims administration, processing and settlement ; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss assessment services; providing information and advice in relation to insurance claims processing; financial management of insurance claims; insurance risk evaluation services; financial risk evaluation services, namely, financial risk management services; providing clients with information and advice on the...
at the heart of it

General Information


Serial Number79434433
Word MarkAT THE HEART OF IT
Filing DateTuesday, June 24, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateWednesday, July 1, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting, issuance, administration and brokerage of all types of insurance; providing venture capital financing; insurance brokerage services; insurance underwriting services for all types of insurance; reinsurance underwriting services; business insurance, namely underwriting business interruption insurance; brokerage of insurance; financial services, namely financial management of insurance claims; administration and processing of insurance claims; insurance claims administration, processing and settlement ; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss assessment services; providing information and advice in relation to insurance claims processing; financial management of insurance claims; insurance risk evaluation services; financial risk evaluation services, namely, financial risk management services; providing clients with information and advice on the financial management of insurance claims; providing financial information by means of a computer database; administration and processing of insurance policies and claims; information, consultancy and advisory services in relation to financial and insurance services; including all of the aforementioned services provided by electronic means.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 9, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameQBE Insurance Group Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Thursday, October 9, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, October 14, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 14, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, November 12, 2025ASSIGNED TO EXAMINER
Monday, November 17, 2025NON-FINAL ACTION WRITTEN
Tuesday, November 18, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Monday, December 29, 2025REFUSAL PROCESSED BY MPU
Monday, December 29, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, January 15, 2026REFUSAL PROCESSED BY IB
Thursday, May 28, 2026NEW REPRESENTATIVE AT IB RECEIVED
Thursday, June 18, 2026TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 18, 2026APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, June 18, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 18, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 18, 2026TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, June 25, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 25, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 25, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 1, 2026APPROVED FOR PUB - PRINCIPAL REGISTER