AT THE HEART OF IT Trademark
Trademark Overview
On Tuesday, June 24, 2025, a trademark application was filed for AT THE HEART OF IT with the United States Patent and Trademark Office. The USPTO has given the AT THE HEART OF IT trademark a serial number of 79434433. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Wednesday, November 12, 2025. This trademark is owned by QBE Insurance Group Limited. The AT THE HEART OF IT trademark is filed in the Insurance & Financial Services category with the following description:
Insurance services; providing venture capital; insurance brokerage services; insurance underwriting services; reinsurance services; car and vehicle insurance; boat and marine insurance; travel insurance; accident insurance; casualty insurance; theft insurance; fire insurance; property insurance; home insurance; business insurance, including business interruption insurance; brokerage of insurance; general liability insurance services; warranty and indemnity insurance; industrial special risk insurance; directors and officers insurance; crime insurance; civil liability insurance; asset insurance in the energy sector; financial services; insurance claims processing; settlement of insurance claims; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss underwriting services; providing information and advice in relation to insurance claims; financial management of insurance claims; insurance risk evalua...
General Information
| Serial Number | 79434433 |
| Word Mark | AT THE HEART OF IT |
| Filing Date | Tuesday, June 24, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Wednesday, November 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Insurance services; providing venture capital; insurance brokerage services; insurance underwriting services; reinsurance services; car and vehicle insurance; boat and marine insurance; travel insurance; accident insurance; casualty insurance; theft insurance; fire insurance; property insurance; home insurance; business insurance, including business interruption insurance; brokerage of insurance; general liability insurance services; warranty and indemnity insurance; industrial special risk insurance; directors and officers insurance; crime insurance; civil liability insurance; asset insurance in the energy sector; financial services; insurance claims processing; settlement of insurance claims; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss underwriting services; providing information and advice in relation to insurance claims; financial management of insurance claims; insurance risk evaluation services; financial risk evaluation services; providing clients with information and advice on the financial management of insurance claims; providing financial information by means of a computer database; administration and processing of insurance policies and claims; information, consultancy and advisory services in relation to the aforementioned services; including all of the aforementioned services provided by electronic means. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | QBE Insurance Group Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 83 - NOT AVAILABLE |
| Address | AU |
Trademark Events
| Event Date | Event Description |
| Thursday, October 9, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, October 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 12, 2025 | ASSIGNED TO EXAMINER |
