AT THE HEART OF IT Trademark
Trademark Overview
On Tuesday, June 24, 2025, a trademark application was filed for AT THE HEART OF IT with the United States Patent and Trademark Office. The USPTO has given the AT THE HEART OF IT trademark a serial number of 79434433. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 9, 2025. This trademark is owned by QBE Insurance Group Limited. The AT THE HEART OF IT trademark is filed in the Insurance & Financial Services category with the following description:
Insurance services; providing venture capital; insurance brokerage services; insurance underwriting services; reinsurance services; car and vehicle insurance; boat and marine insurance; travel insurance; accident insurance; casualty insurance; theft insurance; fire insurance; property insurance; home insurance; business insurance, including business interruption insurance; brokerage of insurance; general liability insurance services; warranty and indemnity insurance; industrial special risk insurance; directors and officers insurance; crime insurance; civil liability insurance; asset insurance in the energy sector; financial services; insurance claims processing; settlement of insurance claims; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss underwriting services; providing information and advice in relation to insurance claims; financial management of insurance claims; insurance risk evalua...
General Information
| Serial Number | 79434433 |
| Word Mark | AT THE HEART OF IT |
| Filing Date | Tuesday, June 24, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, October 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Insurance services; providing venture capital; insurance brokerage services; insurance underwriting services; reinsurance services; car and vehicle insurance; boat and marine insurance; travel insurance; accident insurance; casualty insurance; theft insurance; fire insurance; property insurance; home insurance; business insurance, including business interruption insurance; brokerage of insurance; general liability insurance services; warranty and indemnity insurance; industrial special risk insurance; directors and officers insurance; crime insurance; civil liability insurance; asset insurance in the energy sector; financial services; insurance claims processing; settlement of insurance claims; insurance claims processing in the nature of workers' compensation; settlement of insurance claims in the nature of workers' compensation; loss underwriting services; providing information and advice in relation to insurance claims; financial management of insurance claims; insurance risk evaluation services; financial risk evaluation services; providing clients with information and advice on the financial management of insurance claims; providing financial information by means of a computer database; administration and processing of insurance policies and claims; information, consultancy and advisory services in relation to the aforementioned services; including all of the aforementioned services provided by electronic means. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | QBE Insurance Group Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 83 - NOT AVAILABLE |
| Address | AU |
Trademark Events
| Event Date | Event Description |
| Thursday, October 9, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, October 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 14, 2025 | APPLICATION FILING RECEIPT MAILED |
