AT THE BEACH Trademark

Trademark Overview

On Thursday, May 12, 2016, a trademark application was filed for AT THE BEACH with the United States Patent and Trademark Office. The USPTO has given the AT THE BEACH trademark a serial number of 87982953. The federal status of this trademark filing is REGISTERED as of Tuesday, May 12, 2020. This trademark is owned by Bath & Body Works Brand Management, Inc.. The AT THE BEACH trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Personal care products, namely, antibacterial skin soaps and gels, bath gels, bath soaps in liquid, solid or gel form, body balm, namely, body butters, body creams, body lotions, body scrub, body spray used as a personal deodorant and as fragrance, body washes for humans, bubble bath, cologne, cream soaps for hands and body, eau de parfum, eau de toilette, hand creams, hand lotions, hand soaps, lip balm, lip cream, lip gloss, lip gloss palette, make-up kits comprised of lip balms, lip creams, and lip glosses, massage oils, perfume, scented body spray, shower gels; fragrance emitting wicks for room fragrance, fragrances for automobiles, room fragrances, room fragrance refills for electric and non-electric room fragrance dispensers, scented linen sprays, scented oils used to produce aromas when heated, scented room sprays, home fragrance oils
at the beach

General Information

Serial Number87982953
Word MarkAT THE BEACH
Filing DateThursday, May 12, 2016
Status700 - REGISTERED
Status DateTuesday, May 12, 2020
Registration Number6053949
Registration DateTuesday, May 12, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 20, 2018

Trademark Statements

Goods and ServicesPersonal care products, namely, antibacterial skin soaps and gels, bath gels, bath soaps in liquid, solid or gel form, body balm, namely, body butters, body creams, body lotions, body scrub, body spray used as a personal deodorant and as fragrance, body washes for humans, bubble bath, cologne, cream soaps for hands and body, eau de parfum, eau de toilette, hand creams, hand lotions, hand soaps, lip balm, lip cream, lip gloss, lip gloss palette, make-up kits comprised of lip balms, lip creams, and lip glosses, massage oils, perfume, scented body spray, shower gels; fragrance emitting wicks for room fragrance, fragrances for automobiles, room fragrances, room fragrance refills for electric and non-electric room fragrance dispensers, scented linen sprays, scented oils used to produce aromas when heated, scented room sprays, home fragrance oils

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, May 17, 2016
Primary Code003
First Use Anywhere DateMonday, March 13, 2017
First Use In Commerce DateMonday, March 13, 2017

Trademark Owner History

Party NameBath & Body Works Brand Management, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressReynoldsburg, OH 43068
Party NameBath & Body Works Brand Management, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressReynoldsburg, OH 43068
Party NameBath & Body Works Brand Management, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressReynoldsburg, OH 43068

Trademark Events

Event DateEvent Description
Monday, June 27, 2016SUSPENSION LETTER WRITTEN
Monday, May 16, 2016NEW APPLICATION ENTERED
Tuesday, May 17, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 20, 2016ASSIGNED TO EXAMINER
Monday, June 27, 2016NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, June 27, 2016LETTER OF SUSPENSION E-MAILED
Tuesday, December 27, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, June 27, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, July 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 27, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 5, 2018ASSIGNED TO EXAMINER
Thursday, January 11, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 31, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 20, 2018PUBLISHED FOR OPPOSITION
Tuesday, February 20, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 17, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 17, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, October 17, 2018SOU EXTENSION 1 FILED
Wednesday, October 17, 2018SOU EXTENSION 1 GRANTED
Friday, October 19, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 2, 2019SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, April 17, 2019SOU EXTENSION 2 FILED
Thursday, May 2, 2019TEAS PETITION TO REVIVE RECEIVED
Thursday, May 2, 2019PETITION TO REVIVE-GRANTED
Friday, May 3, 2019NOTICE OF REVIVAL - E-MAILED
Monday, June 3, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, June 3, 2019SOU EXTENSION 2 GRANTED
Tuesday, June 4, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 10, 2019SOU TEAS EXTENSION RECEIVED
Thursday, October 10, 2019SOU EXTENSION 3 FILED
Thursday, October 10, 2019SOU EXTENSION 3 GRANTED
Saturday, October 12, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 11, 2020TEAS REQUEST TO DIVIDE RECEIVED
Friday, March 20, 2020REQUEST TO DIVIDE UNTIMELY, REFUSED, OR WITHDRAWN
Wednesday, April 1, 2020TEAS STATEMENT OF USE RECEIVED
Wednesday, April 1, 2020TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, April 1, 2020DIVISIONAL REQUEST RECEIVED
Wednesday, April 1, 2020USE AMENDMENT FILED
Friday, April 3, 2020DIVISIONAL PROCESSING COMPLETE
Friday, April 3, 2020STATEMENT OF USE PROCESSING COMPLETE
Friday, April 3, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, April 4, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 12, 2020REGISTERED-PRINCIPAL REGISTER
Thursday, April 29, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 5, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 18, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 18, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 18, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, May 12, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Related Keywords

beach body fragrance room soaps scented bath hand gels creams oils