ASUREPAY Trademark

Trademark Overview


On Monday, November 25, 2024, a trademark application was filed for ASUREPAY with the United States Patent and Trademark Office. The USPTO has given the ASUREPAY trademark a serial number of 98870786. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, September 16, 2025. This trademark is owned by ASURE CUSTOMER & IP HOLDCO LLC. The ASUREPAY trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Insurance & Financial Services categories with the following description:

Downloadable software in the nature of a mobile application for financial management and banking services; Downloadable software in the nature of a mobile application for use in providing electronic funds transfer, transactions related to electronic checks, and electronic payments through a mobile application

Financial services, namely, savings and flexible spending account services, paycheck cash advances services, direct paycheck deposit account services, money transfer services, and credit score monitoring; financial services, namely, providing banking information in the nature of bank account information by electronic means; issuance of credit, debit, charge and payment cards being stored value cards and cash cards; payment processing services, namely, payment transaction and transaction processing services in the field of credit, debit, charge, and payment cards; issuance of virtual credit, debit, charge and payment cards, virtual currency, and providing on-line electronic stored value accounts in an electronic environment; payment processing services, namely, virtual credit, debit, charge and payment cards being stored value cards and cash cards transaction processing
asurepay

General Information


Serial Number98870786
Word MarkASUREPAY
Filing DateMonday, November 25, 2024
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateTuesday, September 16, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of The mark consists of a lower-case letter "A" inside a shaded square with a diagonal separation within it, with the top half diagonal section of the square being a lighter shade than the bottom diagonal section; to the right of said design there is the wording "ASUREPAY.".
Goods and ServicesDownloadable software in the nature of a mobile application for financial management and banking services; Downloadable software in the nature of a mobile application for use in providing electronic funds transfer, transactions related to electronic checks, and electronic payments through a mobile application
Goods and ServicesFinancial services, namely, savings and flexible spending account services, paycheck cash advances services, direct paycheck deposit account services, money transfer services, and credit score monitoring; financial services, namely, providing banking information in the nature of bank account information by electronic means; issuance of credit, debit, charge and payment cards being stored value cards and cash cards; payment processing services, namely, payment transaction and transaction processing services in the field of credit, debit, charge, and payment cards; issuance of virtual credit, debit, charge and payment cards, virtual currency, and providing on-line electronic stored value accounts in an electronic environment; payment processing services, namely, virtual credit, debit, charge and payment cards being stored value cards and cash cards transaction processing
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, November 25, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, November 25, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameASURE CUSTOMER & IP HOLDCO LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAustin, TX 78701

Trademark Events


Event DateEvent Description
Friday, May 16, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, November 25, 2024NEW APPLICATION ENTERED
Friday, May 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, May 17, 2025ASSIGNED TO EXAMINER
Tuesday, June 17, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 17, 2025NON-FINAL ACTION E-MAILED
Tuesday, June 17, 2025NON-FINAL ACTION WRITTEN
Tuesday, September 16, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 16, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 16, 2025TEAS/EMAIL CORRESPONDENCE ENTERED