ASSURANCE PLUS A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION Trademark
Trademark Overview
On Thursday, June 6, 1985, a trademark application was filed for ASSURANCE PLUS A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION with the United States Patent and Trademark Office. The USPTO has given the ASSURANCE PLUS A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION trademark a serial number of 73541621. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, August 18, 2007. This trademark is owned by BLUE CROSS AND BLUE SHIELD OF KENTUCKY,INC.. The ASSURANCE PLUS A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION trademark is filed in the Insurance & Financial Services category with the following description:
PREPAID HEALTH INSURANCE ADMINISTRATION SERVICES
General Information
| Serial Number | 73541621 |
| Word Mark | ASSURANCE PLUS A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION |
| Filing Date | Thursday, June 6, 1985 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, August 18, 2007 |
| Registration Number | 1416920 |
| Registration Date | Tuesday, November 11, 1986 |
| Mark Drawing | 5U08 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 19, 1986 |
Trademark Statements
| Disclaimer with Predetermined Text | "ASSURANCE" AND "A MANAGED APPROACH TO COST EFFECTIVE UTILIZATION" |
| Goods and Services | PREPAID HEALTH INSURANCE ADMINISTRATION SERVICES |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 18, 2007 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, April 22, 1985 |
| First Use In Commerce Date | Monday, April 22, 1985 |
Trademark Owner History
| Party Name | SOUTHEASTERN MUTUAL INSURANCE COMPANY |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NOT AVAILABLE |
| Party Name | BLUE CROSS AND BLUE SHIELD OF KENTUCKY,INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | LOUISVILLE, KY 40223 |
| Party Name | BLUE CROSS AND BLUE SHIELD OF KENTUCKY,INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOUISVILLE, KY 40223 |
| Party Name | BLUE CROSS AND BLUE SHIELD OF KENTUCKY,INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | LOUISVILLE, KY 40223 |
Trademark Events
| Event Date | Event Description |
| Saturday, August 18, 2007 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Monday, January 8, 2007 | CASE FILE IN TICRS |
| Thursday, February 18, 1993 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, November 10, 1992 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, November 11, 1986 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 19, 1986 | PUBLISHED FOR OPPOSITION |
| Sunday, July 20, 1986 | NOTICE OF PUBLICATION |
| Wednesday, June 18, 1986 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 3, 1986 | EXAMINERS AMENDMENT MAILED |
| Friday, May 30, 1986 | ALLOWANCE/COUNT WITHDRAWN |
| Thursday, March 13, 1986 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 13, 1986 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 13, 1985 | NON-FINAL ACTION MAILED |
| Monday, August 12, 1985 | ASSIGNED TO EXAMINER |
