ASSHIELD INSURANCE WE COVER YOUR ASSETS Trademark
Trademark Overview
On Wednesday, April 2, 2025, a trademark application was filed for ASSHIELD INSURANCE WE COVER YOUR ASSETS with the United States Patent and Trademark Office. The USPTO has given the ASSHIELD INSURANCE WE COVER YOUR ASSETS trademark a serial number of 99117007. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, September 3, 2025. This trademark is owned by Williams Insurance & Financial, LLC. The ASSHIELD INSURANCE WE COVER YOUR ASSETS trademark is filed in the Insurance & Financial Services category with the following description:
Insurance agencies
General Information
| Serial Number | 99117007 |
| Word Mark | ASSHIELD INSURANCE WE COVER YOUR ASSETS |
| Filing Date | Wednesday, April 2, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, September 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of a stylized donkey facing backward, with a shield positioned over its rear. The shield is divided into four quadrants containing icons representing a house, a boat, a car, and a golf cart. Below the donkey and shield design is the wording "Asshield Insurance" in stylized font, with the tagline "We cover your assets" underneath. |
| Goods and Services | Insurance agencies |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 2, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, February 20, 2020 |
| First Use In Commerce Date | Thursday, February 20, 2020 |
Trademark Owner History
| Party Name | Williams Insurance & Financial, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40505 |
Trademark Events
| Event Date | Event Description |
| Wednesday, April 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 14, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 2, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 3, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 3, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 29, 2025 | ASSIGNED TO EXAMINER |
