| Serial Number | 99117007 |
| Word Mark | ASSHIELD INSURANCE WE COVER YOUR ASSETS |
| Filing Date | Wednesday, April 2, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 23, 2025 |
| Goods and Services | Insurance agencies |
| Description of Mark | The mark consists of a stylized donkey facing backward, with a shield positioned over its rear. The shield is divided into four quadrants containing icons representing a house, a boat, a car, and a golf cart. Below the donkey and shield design is the wording "Asshield Insurance" in stylized font with an underline underneath and a tagline "We cover your assets" underneath the underline. |
| NOT AVAILABLE | "INSURANCE" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 2, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, February 20, 2020 |
| First Use In Commerce Date | Thursday, February 20, 2020 |
| Party Name | Williams Insurance & Financial, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40505 |
| Party Name | Williams Insurance & Financial, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lexington, KY 40505 |
| Event Date | Event Description |
| Wednesday, April 2, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 14, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 29, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, September 3, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 3, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 3, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, November 3, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 17, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 23, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 23, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |