ASSET OPTIMIZATION Trademark
Trademark Overview
On Thursday, October 17, 1991, a trademark application was filed for ASSET OPTIMIZATION with the United States Patent and Trademark Office. The USPTO has given the ASSET OPTIMIZATION trademark a serial number of 74212814. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 29, 2016. This trademark is owned by Mercer. The ASSET OPTIMIZATION trademark is filed in the Insurance & Financial Services category with the following description:
financial planning services
General Information
| Serial Number | 74212814 |
| Word Mark | ASSET OPTIMIZATION |
| Filing Date | Thursday, October 17, 1991 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 29, 2016 |
| Registration Number | 1714138 |
| Registration Date | Tuesday, September 8, 1992 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 16, 1992 |
Trademark Statements
| Disclaimer with Predetermined Text | "ASSET" |
| Goods and Services | financial planning services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 29, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, August 15, 1991 |
| First Use In Commerce Date | Thursday, August 15, 1991 |
Trademark Owner History
| Party Name | MERCER GLOBAL ADVISORS INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SCOTTSDALE, AZ 85255 |
| Party Name | Mercer |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
| Party Name | Mercer |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
| Party Name | Mercer |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
Trademark Events
| Event Date | Event Description |
| Friday, January 29, 2016 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, June 4, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, May 28, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, February 21, 2008 | CASE FILE IN TICRS |
| Monday, April 29, 2002 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, April 29, 2002 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, March 5, 2002 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, March 5, 2002 | PAPER RECEIVED |
| Monday, June 29, 1998 | REGISTERED - SEC. 8 (6-YR) FILED |
| Thursday, June 18, 1998 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, November 3, 1997 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Tuesday, October 14, 1997 | REGISTERED - SEC. 8 (6-YR) FILED |
| Tuesday, September 8, 1992 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 16, 1992 | PUBLISHED FOR OPPOSITION |
| Friday, May 15, 1992 | NOTICE OF PUBLICATION |
| Thursday, February 20, 1992 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 14, 1992 | EXAMINER'S AMENDMENT MAILED |
| Thursday, January 30, 1992 | NON-FINAL ACTION MAILED |
| Thursday, January 23, 1992 | ASSIGNED TO EXAMINER |
| Tuesday, January 14, 1992 | ASSIGNED TO EXAMINER |
