| Serial Number | 99249787 |
| Word Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE 1976 |
| Filing Date | Tuesday, June 24, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Friday, March 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE NINETEEN SEVENTY SIX |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE ONE THOUSAND NINE HUNDRED SEVENTY SIX |
| Goods and Services | Allspice; baking powder; baking soda being bicarbonate of soda for cooking purposes; biscuits; cake powder being cake mixes chocolate; chutneys; cinnamon, cloves, curry spice mixture, and ground ginger; cocoa; coffee; miso being condiments; frozen confectionery; cooking salt; corn and oat flakes; corn, soya and wheat flour; couscous; custard; flour; flour-milling products, namely, flour garden herbs being preserved seasonings; halvah; honey; ice cream; ketchup; macaroni; mayonnaise; molasses, starch and turmeric for food; mustard; nutmeg spice pasta; soya bean paste; pastries; pastry; pepper spice pesto, tomato and soya sauce; relish; rice; royal jelly for food purposes saffron for use as a food seasoning; salad dressings; sauces; seasonings; processed semolina; spaghetti; spices; spring rolls; star aniseed being aniseed for use as a flavoring in food and drinks preparations for stiffening whipped cream being thickening agents for use in cooking sugar; tabbouleh; tea; tea- based beverages; thickening agents for cooking foodstuffs; vanilla flavoring for culinary purposes vanilla substitute being vanilla flavorings for food or beverages vermicelli; vinegar; yeast all of the foregoing containing in significant portion ghee |
| Indication of Colors claimed | The color(s) green, black, and gold is/are claimed as a feature of the mark. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "Hamza" and "aseel", and "alsaman alkhalis min zabadat alhalib albaqarii" and this means "ethnic" and "Pure ghee from cow's milk butter" in English. |
| Goods and Services | Butter; beans, preserved; cocoa, coconut fat, and peanut butter; buttercream being cream caviar; cheese; coconut fat and oil for food colza, corn, maize, olive, palm kernel, palm, rape, sunflower and sesame oil for food; whipped cream; dried dates; edible fats and oils; eggs; coconut fat; fatty substances, being edible fats, for the manufacture of edible fats; preserved fish; tinned and canned fish; flaxseed oil for culinary purposes; frozen fruits; fruit pulp; tinned and canned fruits; preserved garlic; unflavored and unsweetened gelatin; gherkins; hummus, being chickpea paste; jams; lecithin for culinary purposes; lentils, preserved; milk; milk beverages, milk predominating; milk products excluding ice cream, ice milk and frozen yogurt olives, preserved; pickles; protein milk; tinned sardines; sausages; soups; tahini, being sesame seed paste; tomato juice for cooking; tomato purée; tuna fish, dead tinned and canned vegetables; whey; yogurt all of the foregoing containing in significant portion ghee |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE ONE NINE SEVEN SIX |
| NOT AVAILABLE | 'SINCE 1976', 'ASEEL', "PURE GHEE" and 'PURE DAIRY BUTTER GHEE' |
| Description of Mark | The mark consists of the following: a rectangle with a black border on the left and right and gold border at the top; the upper portion of the rectangle contains a green and gold patterned background comprised primarily of overlapping gold circles on a green background; on the left of the upper portion is the shaded gold wording 'ASEEL', outlined in green; above 'ASEEL' is a circle with gold background outlined in green containing a black design of a chef cooking in a pot and the black wording 'SINCE 1976' on the right side of the upper portion is the mirror of the circle and chef image with Arabic characters instead of 'SINCE 1976' and Arabic characters in place of 'ASEEL' below; two green lines divide the upper portion from the lower portion, which has a gold background; on the left of the bottom portion is the black wording 'PURE GHEE' above the black wording 'PURE DAIRY BUTTER GHEE' below the wording is a stylized landscape in black with trees and grasses and cows grazing; on the right side of the lower portion the landscape and cow images are mirrored, with two lines of Arabic characters above. |
| Translation of Words in Mark | The English translation of ASEEL in the mark is ethnic. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | P - NOT AVAILABLE |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | P - NOT AVAILABLE |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | United Foods Company PSC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Dubai AE |
| Event Date | Event Description |
| Tuesday, June 24, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 18, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 19, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 8, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 6, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 6, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 6, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |