| Serial Number | 99249787 |
| Word Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE 1976 |
| Filing Date | Tuesday, June 24, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, December 8, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE NINETEEN SEVENTY SIX |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE ONE THOUSAND NINE HUNDRED SEVENTY SIX |
| Indication of Colors claimed | The color(s) tan, green and gold is/are claimed as a feature of the mark. |
| Pseudo Mark | ASEEL PURE GHEE PURE DAIRY BUTTER GHEE SINCE ONE NINE SEVEN SIX |
| NOT AVAILABLE | The Arabic characters in this mark transliterate to Aseel and this means genuine in English. The Arabic characters in this mark transliterate to alsuman alkhalis min zabdih alhalib albaqari and this means Pure ghee from cow's milk butter in English. |
| Description of Mark | The mark consists of reflectionally symmetrical designs on a tanned background. At the top center is a male chef stirring a pot on an outlined circle, placed on a green geometric patterned background. Below the green background are two green lines, followed by a a design of four cows, trees, and a house on a pasture. The left design includes the wording “SINCE 1976” on a circle, located above the wording “ASEEL” on a green background, with the wording “PURE GHEE PURE DAIRY BUTTER GHEE” between the green background and the cows. The right design mirrors the layout of the left design with Arabic lettering on the circle, additional Arabic letterings on a green background, and additional Arabic letterings between the green background and the cows. |
| Goods and Services | Allspice; baking powder; baking soda, bicarbonate of soda for cooking purposes; biscuits; cake powder; chocolate; chutneys; cinnamon, cloves, curry and ginger, spices; cocoa; coffee; condiments; confectionery; cooking salt; corn and oat flakes; corn, soya and wheat flour; couscous; custard; flour; flour-milling products; garden herbs, preserved seasonings; halvah; honey; ice cream; ketchup; macaroni; mayonnaise; molasses, starch and turmeric for food; mustard; nutmegs; pasta; soya bean paste; pastries; pastry; pepper; pesto, tomato and soya sauce; relish; rice; royal jelly; saffron for use as a food seasoning; salad dressings; sauces; seasonings; semolina; spaghetti; spices; spring rolls; star aniseed; preparations for stiffening whipped cream; sugar; tabbouleh; tea; tea-based beverages; thickening agents for cooking foodstuffs; vanilla flavoring; vanilla substitute; vermicelli; vinegar; yeast |
| Goods and Services | Butter; beans, preserved; cocoa, coconut and peanut butter; buttercream; caviar; cheese; coconut fat and oil; colza, corn, maize, olive, palm kernel, palm, rape, sunflower and sesame oil for food; whipped cream; dates; edible fats and oils; eggs; coconut fat; fatty substances for the manufacture of edible fats; preserved fish; tinned and canned fish; flaxseed oil for culinary purposes; frozen fruits; fruit pulp; tinned and canned fruits; preserved garlic; gelatin; gherkins; hummus, chickpea paste; jams; lecithin for culinary purposes; lentils, preserved; milk; milk beverages, milk predominating; milk products; olives, preserved; pickles; protein milk; sardines; sausages; soups; tahini, sesame seed paste; tomato juice for cooking; tomato purée; tuna fish; tinned and canned vegetables; whey; yogurt |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | P - NOT AVAILABLE |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | P - NOT AVAILABLE |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | United Foods Company PSC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Dubai AE |
| Event Date | Event Description |
| Tuesday, June 24, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 18, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 19, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 8, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 8, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |