| Serial Number | 90691533 |
| Word Mark | ASDM BEVERLY HILLS |
| Filing Date | Wednesday, May 5, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 24, 2022 |
| Registration Number | 6728426 |
| Registration Date | Tuesday, May 24, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 1, 2022 |
| Description of Mark | The mark consists of a rhombus shape outline with another outline of a rhombus inside. On the inner most shaped outline appears a couple holding hands and kissing in a silhouetted format. At the bottom of the logo appears the wording 'ASDM BEVERLY HILLS' in a stylized font. |
| Goods and Services | Cosmetic creams for skin care; Non-medicated skin care creams and lotions; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Wrinkle removing skin care preparations |
| Disclaimer with Predetermined Text | "BEVERLY HILLS" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 6, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, November 1, 2017 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| Party Name | ASDM BEVERLY HILLS CORP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92706 |
| Party Name | ASDM BEVERLY HILLS CORP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92706 |
| Party Name | ASDM BEVERLY HILLS CORP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92706 |
| Event Date | Event Description |
| Tuesday, May 24, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 24, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 1, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 1, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 9, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 25, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 25, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 25, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 25, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 25, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 18, 2022 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, January 18, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Tuesday, January 18, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 18, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 18, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 4, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 4, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 4, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, December 30, 2021 | ASSIGNED TO EXAMINER |
| Saturday, August 7, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 6, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, May 8, 2021 | NEW APPLICATION ENTERED IN TRAM |