| Serial Number | 79369937 |
| Word Mark | ASCENDA |
| Filing Date | Monday, February 20, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 10, 2024 |
| Registration Number | 7497814 |
| Registration Date | Tuesday, September 10, 2024 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, June 25, 2024 |
| Description of Mark | The mark consists of the stylized term "ASCENDA" in blue. |
| Goods and Services | Provision of travel services from customer loyalty and frequent buyer schemes, namely, booking seats for travel, air travel and hired car transport; air and hired car transportation services provided in relation to a customer loyalty or frequent buyer scheme; provision of travel services from frequent flyer schemes, namely, air transportation; travel reservation services for airline frequent flyer programmes; air transportation services featuring a frequent flyer bonus program; air transportation services provided in relation to a frequent flyer scheme; travel booking and reservation services provided in relation to a frequent flyer scheme |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Goods and Services | Business administration of consumer loyalty programs; business administration of loyalty and incentive schemes; sales promotion through customer loyalty programs; providing customer loyalty programs used to promote the services of other businesses generally in the banking, financial and credit card industries; providing customer loyalty programs used to promote the retail services of other businesses; providing customer loyalty programmes used to promote the restaurant services of others; promoting the goods and services of others by means of discount card loyalty schemes; business administration of airline frequent flyer programs; business administration of frequent flyer programs that allow members to redeem miles for points or awards offered by other loyalty programs; business administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent flyer schemes; marketing advisory services |
| Translation of Words in Mark | The wording ASCENDA has no meaning in a foreign language. |
| Goods and Services | Application service provider (ASP) services, namely, hosting computer software applications of others; design, development and programming of computer software; software as a service (SaaS) services featuring software used to book travel, administer customer loyalty and incentive programs, and administer frequent flyer programs; platform as a service (PaaS) services featuring software used to book travel, administer customer loyalty and incentive programs, and administer frequent flyer programs; design and development of software in the field of mobile applications; technical consultancy relating to the application and use of computer software; user authentication services using single sign-on technology for online software applications; providing user authentication services using single sign-on technology for online software applications; customization of computer software; building and maintaining websites; creating and maintaining websites; creation and maintenance of websites; product development; software development; development of software; development of new products; database development services; software development services; database development services; database design and development; design and development of electronic database software |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 19, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 19, 2023 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 19, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ASCENDA LOYALTY PTE. LTD. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 24 - NOT AVAILABLE |
| Address | SG |
| Party Name | ASCENDA LOYALTY PTE. LTD. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 24 - NOT AVAILABLE |
| Address | SG |
| Party Name | ASCENDA LOYALTY PTE. LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 24 - NOT AVAILABLE |
| Address | SG |
| Event Date | Event Description |
| Thursday, May 18, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, May 19, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 23, 2023 | APPLICATION FILING RECEIPT MAILED |
| Friday, November 17, 2023 | ASSIGNED TO EXAMINER |
| Monday, November 27, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 28, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, November 29, 2023 | REFUSAL PROCESSED BY MPU |
| Wednesday, November 29, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, December 19, 2023 | REFUSAL PROCESSED BY IB |
| Tuesday, April 30, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 30, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 30, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 30, 2024 | TEAS REQUEST TO DIVIDE RECEIVED |
| Wednesday, May 22, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 5, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 11, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Tuesday, June 11, 2024 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Tuesday, June 25, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 25, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 1, 2024 | NOTIFICATION PROCESSED BY IB |
| Tuesday, September 10, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 10, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 10, 2024 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Sunday, February 23, 2025 | FINAL DISPOSITION PROCESSED |
| Monday, February 24, 2025 | FINAL DISPOSITION NOTICE SENT TO IB |
| Saturday, March 15, 2025 | FINAL DECISION TRANSACTION PROCESSED BY IB |