| Serial Number | 79439107 |
| Word Mark | ASCEND |
| Filing Date | Friday, August 22, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Saturday, February 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Consumer credit history services; credit account management services; credit agency services; credit assessment services; credit bureau services; credit consultancy services; credit evaluation services; credit information services; credit rating services; credit risk assessment services; credit risk information services; credit scoring and credit scorecard services; credit screening services; credit strategy management services; debt collection services; financial asset location services; providing financial information via computer databases; financial sponsorship; fraudulent credit application detection services; insurance claims assessments; preparation of credit reports; previous credit application history services; property related valuation and categorisation services; provision of financial information; real estate evaluation services; vehicle finance information services; bank account information services; credit application processing services; credit assessment and credit screening services; financial asset management services; insurance perils services; insurance risk and claims information services; tenant verification services; account management (including credit accounts) services; financial affordability assessment services; consultancy services regarding financial economics; economic research services (financial); financial feasibility study services; financial modelling services; none of the aforesaid services relating to real estate, real estate property, property, leasing of real estate or property, property or real estate valuation services, property management services. |
| Goods and Services | Access control (for security) services; age verification services; biometric security services; electronic signature authentication and verification services; identity of individuals authentication and verification services; identity theft prevention and identity theft detection services; information security services; issuing digital identity certificates; passport authentication and verification services; providing background identification and verification of individuals check services; provision of information about criminals or suspected criminals; provision of information relating to vehicle verification, mileage and condition for fraud prevention and detection purposes; registration services for notification of loss; security consultancy services; services for providing information on aliases (assumed names) and third parties with whom they have an association; services relating to the provision about known aliases used by individuals or businesses for the purposes of identity verification or fraud prevention; services relating to the provision about known associations between individuals or businesses for the purposes of identity verification or fraud prevention; candidate verification services; provision of information about names of individuals and/or organizations; vehicle (and vehicle parts) information services, namely identification of a vehicle's history, including details of ownership, vehicle identifiers (such as VIN numbers, engine numbers, parts numbers and other serial numbers); fraud prevention and detection services; licensing of intellectual property; provision of domain names. |
| Goods and Services | Computer and technology services for securing computer data and personal and financial information; design, development and maintenance of computer software relating to personal and financial information; provision of on-line downloadable computer software and the provision of cloud computing services to manage, retrieve, monitor, maintain, model, forecast, present and display data and information; consulting in the field of cloud computing networks and applications relating to personal and financial information; design and development of operating software for accessing and using a cloud computing network; data processing software as a service [SaaS]; communications software as a service (SaaS); platform as a service [PaaS]; geodemographic coding services; forensic analysis services relating to computer software for the prevention or detection of fraud; electronic monitoring of credit card activity to detect fraud via the internet. |
| Goods and Services | Billing services; business continuity services; business information services, business management; business information relating to consumer preferences; business research services; collection of data; commercial information agency services; company and non-corporate enterprise information services; comparisons of items (whether goods or services) by price and/or other attributes; competitor information services; compilation of information onto databases; computerised data verification; consumer lifestyle information services; consumer values information services; customer loyalty services; customer profiling services; customer relationship management services; customer targeting and marketing services; targeted advertising, marketing and promotional services, using internet traffic data; data analysis services; data cleansing services; data management services; data processing services; data retrieval services; data searching services; database management services; data processing bureau services relating to geodemographic information about customers and/or potential customers; employee record and employee history verification services; geodemographic analysis and profiling services; rental of mailing lists; services to screen mailing lists to remove inappropriate content for compliance purposes; local market planning services; market analysis bureau services; market penetration information services; market research services; marketing and advertising services for increasing consumer engagement and conversion rates; postcode analysis services, namely, the provision of geodemographic, commercial and business information associated with a given postal code; provision of information, namely, business records, business transactions and financial records, of companies and unincorporated businesses; provision of information about postal codes and addresses, namely, address validation services; public record information services, namely, searching, collating, categorising and storing public record information relating to companies and businesses, and providing that information to others; retail site location services, namely, the use and provision of geodemographic data, market data and consumer behaviour data to provide business advice on where to locate a retail outlet; business risk management services; telephone call handling services; voters roll information services; opinion polling; connecting buyers with sellers of goods and services; none of the aforesaid services relating to real estate, real estate property, property, auctioning of property, auctioning of real estate, property management services. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Experian Technology Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, December 11, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, December 15, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 7, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, January 20, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 21, 2026 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, February 14, 2026 | REFUSAL PROCESSED BY MPU |