AS PURE AS NATURE INTENDED Trademark

Trademark Overview


On Monday, May 30, 2022, a trademark application was filed for AS PURE AS NATURE INTENDED with the United States Patent and Trademark Office. The USPTO has given the AS PURE AS NATURE INTENDED trademark a serial number of 79350548. The federal status of this trademark filing is REGISTERED as of Tuesday, January 9, 2024. This trademark is owned by Swiss Intellectual Properties & Licensing AG. The AS PURE AS NATURE INTENDED trademark is filed in the Clothing & Apparel Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, Light Beverage Products, Wines & Spirits, and Restaurant & Hotel Services categories with the following description:

Coffee, tea, cocoa and coffee substitutes; rice; tapioca and sago; flour; preparations made from cereals, namely, processed cereals, ready-to-eat cereals, cereal bars; bread, pastry; chocolate and frozen confections and confectionery products; edible ices; sugar, honey, golden syrup; yeast, baking powder; salt; mustard; vinegar, sauces in the nature of condiments; spices; ice for refreshment; food preparations primarily consisting of processed cereals and also including plant proteins; processed cereals and starches for foodstuffs, and goods made therefrom in the nature of prepared meals made primarily from processed cereals and starches for foodstuffs; processed cereal-based snack foods comprised primarily of processed cereal and also including plant protein; seitan, namely, processed dried wheat; plant-based prepared meals and savoury snacks consisting primarily of processed cereals, rice, pasta, and chocolate and also containing plant protein

Meat substitutes, namely, vegetarian and vegan alternatives for meat, for meat products, for charcuterie, and for sausages; prepared meals consisting primarily of meat substitutes, namely, vegetarian and vegan alternatives for prepared dishes consisting primarily of meat or charcuterie; meat substitutes in the nature of meat alternatives, namely, vegetarian or vegan meat-like products, in particular vegetarian and vegan sausages and ready to eat sausages, sausage-like and meat-like products as well as roasts; meat substitutes, namely, plant-based substitutes for meat, fish, game, poultry, and goods comprised thereof, in fresh, frozen, smoked and partially prepared form; plant-based milk substitutes, namely, plant-based alternative products for milk and dairy products; processed fruits and vegetables; processed nuts and pulses; vegetable-based substitutes for processed vegetables; vegetable-based substitutes for processed nuts and pulses; meat substitutes based on plant proteins; proces...

Clothing, namely, shirts, tee-shirts, jerseys, sweaters, sweatshirts, pants, tights, shorts, skirts, overalls, undergarments, socks, scarves, sports clothing, namely, tee-shirts, trousers, shorts, tops, sweatshirts, sweatpants, sweat suits, leggings, gym suits, body suits, body stockings, unitards, leotards; footwear; headwear

Alcoholic beverages except beer

Beers; mineral and aerated waters; non-alcoholic beverages, namely, non-alcoholic beverages containing fruit juices, non-alcoholic carbonated beverages, non-alcoholic beverages flavored with tea or coffee, non-alcoholic sparkling fruit juice beverages, non-alcoholic water-based beverages, and water beverages; beverages based on fruit and fruit juices; syrups for making non-alcoholic fruit-flavored beverages; preparations for making non-alcoholic carbonated beverages; preparations for making non-alcoholic fruit juice beverages; preparations for making non-alcoholic fruit-flavored beverages; preparations for making non-alcoholic coffee and tea-flavored beverages; preparations for making non-alcoholic water-based beverages

Hotel accommodation services, bar and restaurant services; provision of meals and beverages in restaurants

Agricultural seeds and seeds for horticultural purposes; raw and unprocessed grains; fresh fruits and vegetables; live plants and natural flowers
as pure as nature intended

General Information


Serial Number79350548
Word MarkAS PURE AS NATURE INTENDED
Filing DateMonday, May 30, 2022
Status700 - REGISTERED
Status DateTuesday, January 9, 2024
Registration Number7265371
Registration DateTuesday, January 9, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 24, 2023

Trademark Statements


Goods and ServicesCoffee, tea, cocoa and coffee substitutes; rice; tapioca and sago; flour; preparations made from cereals, namely, processed cereals, ready-to-eat cereals, cereal bars; bread, pastry; chocolate and frozen confections and confectionery products; edible ices; sugar, honey, golden syrup; yeast, baking powder; salt; mustard; vinegar, sauces in the nature of condiments; spices; ice for refreshment; food preparations primarily consisting of processed cereals and also including plant proteins; processed cereals and starches for foodstuffs, and goods made therefrom in the nature of prepared meals made primarily from processed cereals and starches for foodstuffs; processed cereal-based snack foods comprised primarily of processed cereal and also including plant protein; seitan, namely, processed dried wheat; plant-based prepared meals and savoury snacks consisting primarily of processed cereals, rice, pasta, and chocolate and also containing plant protein
Goods and ServicesMeat substitutes, namely, vegetarian and vegan alternatives for meat, for meat products, for charcuterie, and for sausages; prepared meals consisting primarily of meat substitutes, namely, vegetarian and vegan alternatives for prepared dishes consisting primarily of meat or charcuterie; meat substitutes in the nature of meat alternatives, namely, vegetarian or vegan meat-like products, in particular vegetarian and vegan sausages and ready to eat sausages, sausage-like and meat-like products as well as roasts; meat substitutes, namely, plant-based substitutes for meat, fish, game, poultry, and goods comprised thereof, in fresh, frozen, smoked and partially prepared form; plant-based milk substitutes, namely, plant-based alternative products for milk and dairy products; processed fruits and vegetables; processed nuts and pulses; vegetable-based substitutes for processed vegetables; vegetable-based substitutes for processed nuts and pulses; meat substitutes based on plant proteins; processed lupin beans; lupine bean protein for use as a meat extender; seitan being a meat substitute; protein preparations based on wheat and soy protein in the nature of gluten for use as meat substitutes; dairy products and substitutes therefor, namely, cheese substitutes and cheese substitutes not consisting of dairy products, cheese substitutes in the nature of vegan cheeses, and cheese substitutes in the nature of vegan cheese preparations; cheese substitutes, namely, vegan cheese; prepared and semi-prepared dishes consisting primarily of meat substitutes; meat, fish, not live, poultry and game, meat and fish preserves, olive oil for food, milk, dairy products, namely, butter and cheese, and eggs
Goods and ServicesClothing, namely, shirts, tee-shirts, jerseys, sweaters, sweatshirts, pants, tights, shorts, skirts, overalls, undergarments, socks, scarves, sports clothing, namely, tee-shirts, trousers, shorts, tops, sweatshirts, sweatpants, sweat suits, leggings, gym suits, body suits, body stockings, unitards, leotards; footwear; headwear
Goods and ServicesAlcoholic beverages except beer
Goods and ServicesBeers; mineral and aerated waters; non-alcoholic beverages, namely, non-alcoholic beverages containing fruit juices, non-alcoholic carbonated beverages, non-alcoholic beverages flavored with tea or coffee, non-alcoholic sparkling fruit juice beverages, non-alcoholic water-based beverages, and water beverages; beverages based on fruit and fruit juices; syrups for making non-alcoholic fruit-flavored beverages; preparations for making non-alcoholic carbonated beverages; preparations for making non-alcoholic fruit juice beverages; preparations for making non-alcoholic fruit-flavored beverages; preparations for making non-alcoholic coffee and tea-flavored beverages; preparations for making non-alcoholic water-based beverages
Goods and ServicesHotel accommodation services, bar and restaurant services; provision of meals and beverages in restaurants
Goods and ServicesAgricultural seeds and seeds for horticultural purposes; raw and unprocessed grains; fresh fruits and vegetables; live plants and natural flowers

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code031
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, September 23, 2022
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSwiss Intellectual Properties & Licensing AG
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressCH

Party NameSwiss Intellectual Properties & Licensing AG
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressCH

Party NameSwiss Intellectual Properties & Licensing AG
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressCH

Party NameSwiss Intellectual Properties & Licensing AG
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressCH

Trademark Events


Event DateEvent Description
Thursday, September 22, 2022SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, September 23, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 27, 2022APPLICATION FILING RECEIPT MAILED
Thursday, March 2, 2023ASSIGNED TO EXAMINER
Monday, March 13, 2023NON-FINAL ACTION WRITTEN
Tuesday, March 14, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, May 2, 2023REFUSAL PROCESSED BY MPU
Wednesday, May 3, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Wednesday, May 24, 2023REFUSAL PROCESSED BY IB
Friday, August 18, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 18, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 18, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 21, 2023EXAMINERS AMENDMENT -WRITTEN
Monday, August 21, 2023EXAMINER'S AMENDMENT ENTERED
Tuesday, September 19, 2023EXAMINERS AMENDMENT -WRITTEN
Tuesday, September 19, 2023EXAMINERS AMENDMENT E-MAILED
Tuesday, September 19, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, September 19, 2023EXAMINER'S AMENDMENT ENTERED
Tuesday, September 19, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 4, 2023NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, October 4, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, October 4, 2023NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Tuesday, October 24, 2023PUBLISHED FOR OPPOSITION
Tuesday, October 24, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 24, 2023NOTIFICATION PROCESSED BY IB
Sunday, March 31, 2024CHANGE OF NAME/ADDRESS REC'D FROM IB
Tuesday, January 9, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 9, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, April 9, 2024FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Thursday, April 11, 2024GENERIC MADRID TRANSACTION SENT TO IB
Thursday, April 11, 2024GENERIC MADRID TRANSACTION CREATED
Tuesday, May 21, 2024FINAL DECISION TRANSACTION PROCESSED BY IB