| Description of Mark | The mark consists of The trademark consists of a stylized depiction of the words "ARTZ Coffee," presented in a vintage-inspired, bold serif font with distinct design elements that create a unique and recognizable visual identity. The word "ARTZ" is displayed in uppercase letters, positioned prominently above the word "Coffee," which is also rendered in a serif font with complementary styling. The text features layered shading, transitioning from lighter cream tones at the top to darker brown hues at the bottom, evoking the appearance of coffee foam or roasted coffee beans. This shading is further enhanced by subtle line textures within the darker tones, adding depth and a handcrafted aesthetic to the design. Surrounding the text is a thick, cream-colored outline that provides a striking border, ensuring visibility and contrast against various backgrounds while giving the logo a cohesive, sticker-like appearance. The overall layout forms a compact, slightly irregular oval silhouette, with the vertical stacking of the words creating a dynamic and balanced composition. The monochromatic color palette, consisting of cream, beige, and dark brown, reinforces the association with coffee and complements the artisanal and vintage theme. This trademark is intended to represent the ARTZ Coffee brand, highlighting its connection to high-quality coffee products and services. The mark is designed for use across a wide range of applications, including product packaging, digital and print marketing materials, merchandise, and signage, establishing a distinctive and memorable brand identity in the coffee industry. |
