ARMOR ALL Trademark

Trademark Overview


On Monday, April 30, 2007, a trademark application was filed for ARMOR ALL with the United States Patent and Trademark Office. The USPTO has given the ARMOR ALL trademark a serial number of 77169458. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, May 7, 2018. This trademark is owned by The Armor ALL/STP Products Company. The ARMOR ALL trademark is filed in the Paint Products, Cosmetics & Cleaning Products, and Houseware & Glass Products categories with the following description:

Automobile cleaning preparations, namely, all-purpose cleaner, glass cleaner, leather cleaner, wheel cleaner, tire cleaner, tire dressing, carpet and upholstery cleaner; wash and wax preparations; disposable wipes impregnated with chemicals for cleaning and protecting automobile surfaces; disposable wipes impregnated with chemicals for glass cleaning and polishing; disposable wipes impregnated with chemicals for cleaning leather

Clear coating protectant for automobile surfaces of vinyl, metal, leather, plastic, and rubber

disposable sponges for cleaning and protecting automobile surfaces
armor all

General Information


Serial Number77169458
Word MarkARMOR ALL
Filing DateMonday, April 30, 2007
Status800 - REGISTERED AND RENEWED
Status DateMonday, May 7, 2018
Registration Number3487108
Registration DateTuesday, August 19, 2008
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 3, 2008

Trademark Statements


Description of MarkThe mark consists of A stylized Viking male figure wearing a Viking headdress with horns and holding a shield, all superimposed on a circular background fronted by the words "ARMOR ALL" within an angular outline slanted across the figure's lower chest.
Goods and ServicesAutomobile cleaning preparations, namely, all-purpose cleaner, glass cleaner, leather cleaner, wheel cleaner, tire cleaner, tire dressing, carpet and upholstery cleaner; wash and wax preparations; disposable wipes impregnated with chemicals for cleaning and protecting automobile surfaces; disposable wipes impregnated with chemicals for glass cleaning and polishing; disposable wipes impregnated with chemicals for cleaning leather
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesClear coating protectant for automobile surfaces of vinyl, metal, leather, plastic, and rubber
Goods and Servicesdisposable sponges for cleaning and protecting automobile surfaces

Classification Information


International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateThursday, May 3, 2007
Primary Code002
First Use Anywhere DateSunday, December 31, 2006
First Use In Commerce DateSunday, December 31, 2006

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 3, 2007
Primary Code003
First Use Anywhere DateSunday, December 31, 2006
First Use In Commerce DateSunday, December 31, 2006

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, April 24, 2008
Primary Code021
First Use Anywhere DateSunday, December 31, 2006
First Use In Commerce DateSunday, December 31, 2006

Trademark Owner History


Party NameENERGIZER AUTO, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressClayton, MO 63105

Party NameThe Armor ALL/STP Products Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDanbury, CT 06810

Party NameThe Armor ALL/STP Products Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOakland, CA 94612

Party NameThe Armor ALL/STP Products Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOakland, CA 94612

Trademark Events


Event DateEvent Description
Thursday, May 3, 2007NEW APPLICATION ENTERED
Tuesday, September 18, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 1, 2007WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, October 16, 2007PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, October 25, 2007NON-FINAL ACTION WRITTEN
Thursday, October 25, 2007NON-FINAL ACTION E-MAILED
Friday, May 4, 2007NOTICE OF DESIGN SEARCH CODE MAILED
Monday, August 13, 2007ASSIGNED TO EXAMINER
Monday, August 13, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 18, 2007ASSIGNED TO LIE
Thursday, October 25, 2007NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 24, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 24, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 24, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 29, 2008ASSIGNED TO LIE
Thursday, May 1, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 3, 2008PUBLISHED FOR OPPOSITION
Tuesday, August 19, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, February 5, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 5, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 23, 2013TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 31, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, April 29, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 14, 2008NOTICE OF PUBLICATION
Monday, December 23, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, December 31, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 25, 2018TEAS SECTION 8 & 9 RECEIVED
Monday, May 7, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 7, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, May 7, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, May 7, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, December 31, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Wednesday, June 3, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 29, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, January 31, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 5, 2017REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Saturday, August 19, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 1, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 1, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 8, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 20, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 1, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 1, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 1, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 14, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 14, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 14, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 14, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, November 1, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 14, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 27, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, November 1, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 1, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 15, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 15, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, November 15, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 15, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 1, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, November 15, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED