APPLY A HIGHER STANDARD Trademark
Trademark Overview
On Friday, November 17, 2023, a trademark application was filed for APPLY A HIGHER STANDARD with the United States Patent and Trademark Office. The USPTO has given the APPLY A HIGHER STANDARD trademark a serial number of 98275958. The federal status of this trademark filing is REGISTERED as of Tuesday, August 19, 2025. This trademark is owned by Dunn-Edwards Corporation. The APPLY A HIGHER STANDARD trademark is filed in the Paint Products category with the following description:
Interior and exterior paints; architectural protective and decorative coatings
General Information
| Serial Number | 98275958 |
| Word Mark | APPLY A HIGHER STANDARD |
| Filing Date | Friday, November 17, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 7908049 |
| Registration Date | Tuesday, August 19, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 30, 2024 |
Trademark Statements
| Goods and Services | Interior and exterior paints; architectural protective and decorative coatings |
Classification Information
| International Class | 002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists. |
| US Class Codes | 006, 011, 016 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 30, 2023 |
| Primary Code | 002 |
| First Use Anywhere Date | Monday, January 6, 2025 |
| First Use In Commerce Date | Monday, January 6, 2025 |
Trademark Owner History
| Party Name | Dunn-Edwards Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Commerce, CA 90040 |
| Party Name | Dunn-Edwards Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Commerce, CA 90040 |
| Party Name | Dunn-Edwards Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Commerce, CA 90040 |
Trademark Events
| Event Date | Event Description |
| Tuesday, November 21, 2023 | NEW APPLICATION ENTERED |
| Saturday, December 30, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 25, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 10, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, June 23, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, September 24, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, March 10, 2025 | SOU EXTENSION 1 FILED |
| Tuesday, March 11, 2025 | USE AMENDMENT FILED |
| Tuesday, March 11, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, July 30, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 30, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 8, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, July 8, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 19, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 19, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, July 31, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 8, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 8, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, July 31, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
