| Serial Number | 99436920 |
| Word Mark | APPLOVIN |
| Filing Date | Friday, October 10, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Entertainment services; provision of libraries and online libraries; screenwriting, scriptwriting, speechwriting; publishing services; production, directing and editing of film, music, theatre and audiovisual media; organising conferences, exhibitions and competitions; provision of online websites for information, education, training, competition and entertainment purposes; provision of games and competitions; education and training services; providing non-downloadable media from websites; education services, namely, providing non-downloadable webinars in the field of marketing and advertising; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing a website featuring resources, namely, non-downloadable publications in the nature of guides and reports in the field of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing non-downloadable videos in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Entertainment information; Multimedia publishing relating to software; provision of information, advisory and consultancy services in respect of the aforesaid services |
| Goods and Services | Downloadable mobile applications; Downloadable computer software platforms for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable computer programs for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable artificial intelligence (AI) software to create, automate and optimize advertising; Downloadable computer software for creating, recommending and placing advertisements; Downloadable computer software for programmatic advertising in the field of advertising; Downloadable computer software for mobile devices that uses data to recommend and deliver advertising; Downloadable computer software in the fields of e-commerce and gaming for tracking and optimizing digital advertising revenue and profitability; Downloadable computer software in the fields of e-commerce and gaming using artificial intelligence for use in optimizing advertising impressions and determining optimal recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for purposes of determining optimal creation, recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for programming, managing, recommending, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming for attributing purchases and key performance indicators to responsible third-party advertisements; Downloadable software for programmatic advertising in the field of advertising; Downloadable software for programmatic advertising in the nature of mobile applications in the field of advertising; Downloadable software development kits (SDK); Downloadable software development kits to allow users to create and share artificial intelligence software applications |
| Goods and Services | Broadcasting services; telecommunications services, transmission of data, digital media, electronic media, news, messages, podcasts; data, video and audio streaming; news agency services; provision of online chatrooms, bulletin boards; provision of advisory, information and consultancy services in respect of the aforesaid services |
| Goods and Services | Creating, providing, recommending and disseminating advertising content for others; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Online advertising and marketing services in the fields of e-commerce and gaming via wireless networks and the Internet for display on mobile devices; Advertising, marketing and promotional consultancy, advisory and assistance services; Dissemination and recommendation of advertising for others via the internet; Market analysis and research for advertising; Compilation of statistics relating to advertising; Programmatic advertising; Provision of advertising space on the internet, including for real time advertising; Information relating to advertising, marketing and advertising media provided online; Advertising and marketing advice for others related to e-commerce and gaming; Arranging of commercial transactions for third parties for others in the fields of advertising, gaming and e-commerce; Consultancy regarding advertising communication strategies; Collection, processing, systematization, compilation, and analysis of data relevant for advertising |
| Goods and Services | Providing temporary use of online non-downloadable software and applications for use in the management of mobile software applications; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Platform as a service (PAAS) featuring computer software platforms for digital advertising; Platform as a service (PAAS) featuring non-downloadable computer software for use in creating, formatting, optimization and delivery of advertisements via the internet; Platform as a service (PAAS) featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring computer software for digital advertising; Software as a service (SAAS) services featuring software for programmatic advertising in the field of advertising; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms; Software as a service (SAAS) services featuring software development and publishing tools; Artificial intelligence-enabled software as a service (SAAS) services featuring software for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; Providing online non-downloadable software for user acquisition management and scaling; Providing temporary use of online non-downloadable software development kits (SDKS); Providing a web hosting platform for users to access real-time analytics and measurements; Design and development of computer software for reading, transmitting and organizing data in the fields of e-commerce and gaming; Data analysis in the fields of audience monetization and revenue generation; Technological consultation and services in the fields of artificial intelligence, e-commerce and gaming |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | Sunday, April 30, 2023 |
| First Use In Commerce Date | Sunday, April 30, 2023 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, June 30, 2018 |
| First Use In Commerce Date | Saturday, June 30, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| Party Name | AppLovin Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94304 |
| Event Date | Event Description |
| Friday, October 10, 2025 | NEW APPLICATION ENTERED |
| Friday, October 10, 2025 | APPLICATION FILING RECEIPT MAILED |