| Serial Number | 90240470 |
| Word Mark | APPLOVIN |
| Filing Date | Wednesday, October 7, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 30, 2024 |
| Registration Number | 7459413 |
| Registration Date | Tuesday, July 30, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 14, 2024 |
| Goods and Services | Entertainment services, namely online gaming services in the nature of providing online electronic games, online multiplayer video games, and online video games; organization of electronic game competitions, contests, and challenges; providing a website featuring entertainment information related to electronic games and gaming; providing entertainment information in the fields of electronic games and gaming; information, advisory, and consulting services relating to the aforesaid services; multimedia publishing of games; none of the foregoing for use in online dating or romantic matchmaking |
| Goods and Services | Downloadable computer software and mobile applications for gaming, video gaming, and interactive gaming; downloadable electronic game software; downloadable video game software and mobile applications; downloadable virtual goods, namely, computer programs featuring clothing, hair styles, fashion accessories, virtual items weapons, virtual cosmetics, virtual in-game currency, virtual construction, building, and crafting materials, virtual heroes, virtual characters, and avatars for use in electronic games; downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; downloadable software development and publishing tools; downloadable software for scaling the distribution of other software; downloadable software for advertising, marketing, and monetizing other software; downloadable software for software user acquisition management and scaling; downloadable software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; none of the foregoing for use in online dating or romantic matchmaking |
| Pseudo Mark | APP LOVIN; APP LOVING |
| Goods and Services | Advertising, marketing, and promotional services; creating, providing and disseminating advertising content for others; creation of advertising content; database management in the field of advertisers, advertising content, computer games, software developers, and software applications; promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; promotional sponsorship of games, gamers, and gaming events; advertising agency services; online advertising on a computer network; business data analysis; assistance with business management, planning, and product commercialization; digital retail store services featuring virtual goods, namely, computer programs featuring clothing, hair styles, fashion accessories, virtual weapons, virtual cosmetics, virtual in-game currency, virtual construction, building, and crafting materials, virtual heroes, virtual characters, and avatars for use in electronic games; consulting, advisory, and information services related to the aforesaid services; none of the foregoing for use in online dating or romantic matchmaking |
| Goods and Services | Design and development of computer software and mobile applications; electronic game design and development; software and mobile application technical support services, namely, troubleshooting of computer and mobile application software problems, and services for the updating and maintenance of computer and mobile application software; providing online non-downloadable software and applications for playing games, video games, and interactive games; Software as a service (SaaS) services featuring software for mobile application software development; providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; providing online non-downloadable software development and publishing tools; providing online non-downloadable software for scaling the distribution of other software; providing online non-downloadable software for advertising, marketing, and monetizing other software; providing online non-downloadable software for user acquisition management and scaling; information, advisory, and consulting services relating to the aforesaid services; providing online non-downloadable game software and applications; none of the foregoing for use in online dating or romantic matchmaking |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, June 30, 2018 |
| First Use In Commerce Date | Saturday, June 30, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, February 29, 2012 |
| First Use In Commerce Date | Wednesday, February 29, 2012 |
| Party Name | AppLovin Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94304 |
| Party Name | AppLovin Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94304 |
| Party Name | AppLovin Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94304 |
| Event Date | Event Description |
| Saturday, October 10, 2020 | NEW APPLICATION ENTERED |
| Friday, November 20, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 5, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, March 10, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 10, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 10, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 10, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 10, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 11, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 1, 2021 | SUSPENSION LETTER WRITTEN |
| Friday, October 1, 2021 | LETTER OF SUSPENSION E-MAILED |
| Friday, October 1, 2021 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, April 18, 2022 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Thursday, November 3, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, November 23, 2022 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, June 6, 2023 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Tuesday, August 1, 2023 | SUSPENSION LETTER WRITTEN |
| Tuesday, August 1, 2023 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, August 1, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, December 15, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, December 15, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 16, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 10, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 10, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, March 1, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 10, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 1, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 1, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 9, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 14, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 14, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 30, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 30, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |