| Serial Number | 98730755 |
| Word Mark | AORA |
| Filing Date | Tuesday, September 3, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, October 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 18, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Make-up; lipsticks; eyeshadow; eyeshadow palettes; eyeliner; eyeliner pencils; lip gloss; make-up kits comprised of lipsticks, eyeshadow, eyeshadow palettes, eyeliner, eyeliner pencils and lip gloss |
| Description of Mark | The mark consists of the word AORA in stylized lettering. |
| Goods and Services | On-line retail store services featuring make-up, lipsticks, eyeshadow, eyeshadow palettes, eyeliner, eyeliner pencils, lip gloss, make-up kits comprised of lipsticks, eyeshadow, eyeshadow palettes, eyeliner, eyeliner pencils and lip gloss |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 3, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, October 1, 2023 |
| First Use In Commerce Date | Saturday, June 1, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 3, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, October 1, 2023 |
| First Use In Commerce Date | Saturday, June 1, 2024 |
| Party Name | Joes LTD S.A.P.I. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City CP11550 MX |
| Event Date | Event Description |
| Tuesday, September 3, 2024 | NEW APPLICATION ENTERED |
| Thursday, March 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 14, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, March 19, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 19, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 19, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 6, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, June 6, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, September 19, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 19, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 19, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |