ANATOMY OF A HIT Trademark

Trademark Overview


On Monday, June 10, 2013, a trademark application was filed for ANATOMY OF A HIT with the United States Patent and Trademark Office. The USPTO has given the ANATOMY OF A HIT trademark a serial number of 85955754. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, June 17, 2025. This trademark is owned by Audience Theory LLC. The ANATOMY OF A HIT trademark is filed in the Advertising, Business and Retail Services category with the following description:

conducting analyses of themes and patterns behind hit television shows and their connection to specific audience groups and using the results to provide advice to clients to help them promote their brand strategy through television programming content geared toward attracting particular consumers
anatomy of a hit

General Information


Serial Number85955754
Word MarkANATOMY OF A HIT
Filing DateMonday, June 10, 2013
Status800 - REGISTERED AND RENEWED
Status DateTuesday, June 17, 2025
Registration Number4669564
Registration DateTuesday, January 13, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 28, 2014

Trademark Statements


Goods and Servicesconducting analyses of themes and patterns behind hit television shows and their connection to specific audience groups and using the results to provide advice to clients to help them promote their brand strategy through television programming content geared toward attracting particular consumers

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 19, 2013
Primary Code035
First Use Anywhere DateTuesday, June 30, 2009
First Use In Commerce DateTuesday, June 30, 2009

Trademark Owner History


Party NameAudience Theory LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10017

Party NameAudience Theory LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNorth Hollywood, CA 91601

Party NameAudience Theory LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNorth Hollywood, CA 91601

Trademark Events


Event DateEvent Description
Thursday, June 13, 2013NEW APPLICATION ENTERED
Tuesday, April 8, 2014FINAL REFUSAL E-MAILED
Wednesday, June 19, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 20, 2013ASSIGNED TO EXAMINER
Friday, September 20, 2013NON-FINAL ACTION WRITTEN
Friday, September 20, 2013NON-FINAL ACTION E-MAILED
Friday, September 20, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 17, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 17, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 18, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 8, 2014FINAL REFUSAL WRITTEN
Tuesday, April 8, 2014NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, October 28, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, August 22, 2014TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, August 22, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 22, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 25, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 8, 2014ASSIGNED TO LIE
Tuesday, September 23, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 8, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 28, 2014PUBLISHED FOR OPPOSITION
Monday, January 13, 2020TEAS SECTION 8 & 15 RECEIVED
Saturday, March 7, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, January 13, 2015REGISTERED-PRINCIPAL REGISTER
Monday, January 13, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Saturday, March 7, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, March 7, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, June 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, June 17, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, January 13, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 10, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, June 17, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, June 17, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED