| Serial Number | 75539831 |
| Word Mark | AMERICAN VALUE |
| Filing Date | Thursday, August 20, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 28, 2013 |
| Registration Number | 2654637 |
| Registration Date | Tuesday, November 26, 2002 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 8, 1999 |
| Goods and Services | laundry detergent, dishwashing detergents, household cleaning preparations, laundry bleach, and fabric softeners |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 28, 2013 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, August 5, 2002 |
| First Use In Commerce Date | Monday, August 5, 2002 |
| Party Name | DOLLAR GENERAL CORPORATION |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | GOODLETTSVILLE, TN 37072 |
| Party Name | DOLLAR GENERAL MERCHANDISING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | GOODLETTSVILLE, TN 37072 |
| Party Name | DAIRY VENTURES, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | ST. LOUIS, MO 63141 |
| Party Name | DAIRY VENTURES, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | ST. LOUIS, MO 63141 |
| Party Name | SALES RESOURCE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CHESTERFIELD, MO 63017 |
| Party Name | Sales Resource, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chesterfield, MO 63017 |
| Event Date | Event Description |
| Friday, June 28, 2013 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, May 8, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 19, 2008 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, November 12, 2008 | ASSIGNED TO PARALEGAL |
| Monday, November 3, 2008 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, October 15, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, February 21, 2008 | CASE FILE IN TICRS |
| Wednesday, September 12, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, June 9, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 26, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Friday, September 20, 2002 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, September 19, 2002 | ASSIGNED TO EXAMINER |
| Monday, September 16, 2002 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, August 29, 2002 | USE AMENDMENT FILED |
| Thursday, August 29, 2002 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, March 7, 2002 | EXTENSION 5 GRANTED |
| Wednesday, February 27, 2002 | EXTENSION 5 FILED |
| Wednesday, August 29, 2001 | EXTENSION 4 GRANTED |
| Wednesday, August 22, 2001 | EXTENSION 4 FILED |
| Friday, March 23, 2001 | EXTENSION 3 GRANTED |
| Friday, February 23, 2001 | EXTENSION 3 FILED |
| Thursday, October 26, 2000 | EXTENSION 2 GRANTED |
| Thursday, August 24, 2000 | EXTENSION 2 FILED |
| Friday, February 25, 2000 | EXTENSION 1 GRANTED |
| Friday, February 25, 2000 | EXTENSION 1 FILED |
| Tuesday, August 31, 1999 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 8, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, May 7, 1999 | NOTICE OF PUBLICATION |
| Tuesday, March 2, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 23, 1999 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, February 9, 1999 | ASSIGNED TO EXAMINER |