AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE Trademark

Trademark Overview

On Thursday, January 2, 2014, a trademark application was filed for AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE with the United States Patent and Trademark Office. The USPTO has given the AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE trademark a serial number of 86156274. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, November 25, 2025. This trademark is owned by American Family Mutual Insurance Company. The AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
american star excellence in customer experience

General Information

Serial Number86156274
Word MarkAMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE
Filing DateThursday, January 2, 2014
Status800 - REGISTERED AND RENEWED
Status DateTuesday, November 25, 2025
Registration Number4800442
Registration DateTuesday, August 25, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 30, 2014

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
NOT AVAILABLE"AMERICAN"
Goods and ServicesInsurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
Description of MarkThe mark consists of a star design with three diagonal stripes from the top left to bottom right of the star on top of the wording "AMERICAN STAR". The words "EXCELLENCE IN CUSTOMER EXPERIENCE" form a semi-circle around the star.

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 15, 2014
Primary Code036
First Use Anywhere DateSunday, March 31, 2013
First Use In Commerce DateSunday, March 31, 2013

Trademark Owner History

Party NameAMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMADISON, WI 53783
Party NameAmerican Family Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMadison, WI 53783
Party NameAmerican Family Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMadison, WI 53783
Party NameAmerican Family Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMadison, WI 53783

Trademark Events

Event DateEvent Description
Monday, January 6, 2014NEW APPLICATION ENTERED
Wednesday, January 15, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 16, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, April 3, 2014ASSIGNED TO EXAMINER
Monday, April 7, 2014NON-FINAL ACTION WRITTEN
Monday, April 7, 2014NON-FINAL ACTION E-MAILED
Monday, April 7, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, August 13, 2014EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 13, 2014EXAMINERS AMENDMENT E-MAILED
Wednesday, August 13, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, August 13, 2014EXAMINER'S AMENDMENT ENTERED
Wednesday, August 13, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 21, 2014ASSIGNED TO LIE
Friday, August 22, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 10, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 30, 2014PUBLISHED FOR OPPOSITION
Tuesday, September 30, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 25, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, May 21, 2015SOU TEAS EXTENSION RECEIVED
Thursday, May 21, 2015SOU EXTENSION 1 FILED
Thursday, May 21, 2015SOU EXTENSION 1 GRANTED
Saturday, May 23, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 2, 2015TEAS STATEMENT OF USE RECEIVED
Tuesday, June 30, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 2, 2015USE AMENDMENT FILED
Wednesday, July 8, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, July 17, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, July 18, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 25, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, February 15, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 25, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 7, 2021TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 7, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 7, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, December 7, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, August 25, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 13, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, November 25, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 25, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, November 25, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, November 25, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

experience customer excellence star american insurance commercial automobile farm ranch property homeowners health namely information