
| Serial Number | 86648975 | 
| Word Mark | AMERICAN SHORTHORN ASSOCIATION PERFORMANCE WITH PURPOSE EST. 1872 | 
| Filing Date | Tuesday, June 2, 2015 | 
| Status | 710 - CANCELLED - SECTION 8 | 
| Status Date | Friday, January 26, 2024 | 
| Registration Number | 5239041 | 
| Registration Date | Tuesday, July 11, 2017 | 
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) | 
| Published for Opposition Date | Tuesday, April 25, 2017 | 
| Description of Mark | The mark consists of the words, "American", "SHORTHORN", and "ASSOCIATION" stacked on top of one another. The "A" in "American" is capital and in a handwritten font, followed by the rest of the word in a cursive font with the letters connected to one another. "SHORTHORN ASSOCIATION" is in a bold, all-caps font. "Performance with Purpose" is beneath that, all on one line, and in a subtle, forward-leaning italics. To the left of all of these left aligned words is an incomplete circle, with the silhouette of a cow facing left. In the bottom of this circle, beneath the cow silhouette are the words "est. 1872". | 
| Indication of Colors claimed | Color is not claimed as a feature of the mark. | 
| Goods and Services | Maintaining a registry featuring on-line registration of breeds in the field of purebred shorthorn cattle; Services consisting of the registration, collection, transcription, compilation and systemization of written communications and data | 
| Disclaimer with Predetermined Text | "EST. 1872" AND "AMERICAN SHORTHORN ASSOCIATION" | 
| International Class | 035 - Advertising; business management; business administration; office functions. | 
| US Class Codes | 100, 101, 102 | 
| Class Status Code | 2 - Sec. 8 - Entire Registration | 
| Class Status Date | Friday, January 26, 2024 | 
| Primary Code | 035 | 
| First Use Anywhere Date | Monday, May 18, 2015 | 
| First Use In Commerce Date | Monday, May 25, 2015 | 
| Party Name | American Shorthorn Association | 
| Party Type | 30 - Original Registrant | 
| Legal Entity Type | 99 - Other | 
| Address | Omaha, NE 68124 | 
| Party Name | American Shorthorn Association | 
| Party Type | 20 - Owner at Publication | 
| Legal Entity Type | 99 - Other | 
| Address | Omaha, NE 68124 | 
| Party Name | American Shorthorn Association | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 99 - Other | 
| Address | Omaha, NE 68124 | 
| Event Date | Event Description | 
| Friday, January 26, 2024 | CANCELLED SEC. 8 (6-YR) | 
| Monday, July 11, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | 
| Monday, July 24, 2017 | UNDELIVERABLE MAIL - CORRESP. REMAILED | 
| Tuesday, July 11, 2017 | REGISTERED-PRINCIPAL REGISTER | 
| Tuesday, April 25, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 
| Tuesday, April 25, 2017 | PUBLISHED FOR OPPOSITION | 
| Wednesday, April 5, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 
| Tuesday, March 21, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED | 
| Thursday, March 9, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER | 
| Thursday, March 9, 2017 | EXAMINER'S AMENDMENT ENTERED | 
| Thursday, March 9, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 
| Thursday, March 9, 2017 | EXAMINERS AMENDMENT E-MAILED | 
| Thursday, March 9, 2017 | EXAMINERS AMENDMENT -WRITTEN | 
| Monday, September 12, 2016 | NOTIFICATION OF FINAL REFUSAL EMAILED | 
| Monday, September 12, 2016 | FINAL REFUSAL E-MAILED | 
| Monday, September 12, 2016 | FINAL REFUSAL WRITTEN | 
| Monday, August 22, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED | 
| Monday, August 22, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE | 
| Wednesday, August 17, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 
| Wednesday, April 13, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 
| Wednesday, April 13, 2016 | NON-FINAL ACTION E-MAILED | 
| Wednesday, April 13, 2016 | NON-FINAL ACTION WRITTEN | 
| Tuesday, March 8, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED | 
| Tuesday, March 8, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE | 
| Friday, February 26, 2016 | ASSIGNED TO LIE | 
| Thursday, February 18, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 
| Sunday, September 20, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 
| Sunday, September 20, 2015 | NON-FINAL ACTION E-MAILED | 
| Sunday, September 20, 2015 | NON-FINAL ACTION WRITTEN | 
| Sunday, September 13, 2015 | ASSIGNED TO EXAMINER | 
| Tuesday, June 9, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED | 
| Monday, June 8, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | 
| Friday, June 5, 2015 | NEW APPLICATION ENTERED |