AMERICAN PERFORMANCE Trademark

Trademark Overview


On Tuesday, February 17, 2026, a trademark application was filed for AMERICAN PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the AMERICAN PERFORMANCE trademark a serial number of 99657536. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, February 17, 2026. This trademark is owned by HOLLEY PERFORMANCE PRODUCTS INC.. The AMERICAN PERFORMANCE trademark is filed in the Machinery Products, Computer & Software Products & Electrical & Scientific Products, Vehicles & Locomotive Products, Advertising, and Business and Retail Services categories with the following description:

Land and water vehicle parts; Mechanical engine parts for land vehicles; parts of motors and engines, namely, valve trains, oil pumps, water pumps, fuel pumps, fuel injectors, carburetors, turbochargers, superchargers, intercoolers, EGR valves, oil pans, engine mounts, gaskets, ignition components for internal combustion engines, namely, spark plugs, ignition coils, distributors; filters for engines, namely, oil filters, air filters, fuel filters; emission control components for engines, namely, particulate filters and catalytic converters; fuel injection systems for engines

Online retail store services featuring automobile parts; On-line customer-based social media brand marketing services; Providing consumer product information via social media websites; Providing consumer information and related news in the field of vehicle customization and enhancement, vehicle racing, vehicle performance, vehicle safety, and aftermarket parts and accessories for vehicles; Providing consumer product information relating to aftermarket vehicle parts and accessories; Providing consumer product advice relating to aftermarket vehicle parts and accessories; Providing consumer product information; Arranging and conducting trade show exhibitions in the field of automobiles; Arranging and conducting commercial exhibitions in the field of custom hot rod and street rod motor vehicles

Land and water vehicle parts; structural parts for land and watercraft vehicles; motors and engines for land and watercraft vehicles; couplings and transmission components for land vehicles; drive shafts, differentials, gearboxes, axles, CV joints, clutches, flywheels, torque converters, and power take-off units for land vehicles; braking systems for land vehicles and structural parts thereof, namely, brake pads, brake discs, brake calipers, master cylinders, brake boosters, brake lines, anti-lock braking system (ABS) modules; suspension systems for land vehicles and structural parts thereof, namely, springs, shock absorbers, struts, control arms, sway bars, bushings; steering systems for land vehicles and structural parts thereof, namely, steering columns, steering racks, tie rods, power steering pumps; exhaust systems for land vehicles and structural parts thereof, namely, mufflers, tailpipes, catalytic converters, exhaust manifolds; fuel system components for land vehicles, namely, ...

Computer software; Downloadable computer software for vehicle diagnostics, measurement, health monitoring, and prognostics; downloadable mobile applications for on-board diagnostics (OBD-II) data acquisition, fault code reading/clearing, and performance measurement; downloadable software for predictive maintenance, remote monitoring, and over-the-air (OTA) updates for vehicles; electronic diagnostic apparatus for vehicles, namely, OBD interface devices, vehicle telematics units, data loggers, electronic control unit (ECU) readers and programmers; sensors and measuring instruments for vehicles, namely, engine sensors, temperature sensors, pressure sensors, oxygen sensors, accelerometers, and gyroscopes; vehicle telematics systems comprised of computer hardware and recorded software for transmitting vehicle performance data and diagnostics; downloadable firmware for vehicle control modules and sensors; computer software featuring application programming interfaces (APIs) for integrating ...
american performance

General Information


Serial Number99657536
Word MarkAMERICAN PERFORMANCE
Filing DateTuesday, February 17, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, February 17, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesLand and water vehicle parts; Mechanical engine parts for land vehicles; parts of motors and engines, namely, valve trains, oil pumps, water pumps, fuel pumps, fuel injectors, carburetors, turbochargers, superchargers, intercoolers, EGR valves, oil pans, engine mounts, gaskets, ignition components for internal combustion engines, namely, spark plugs, ignition coils, distributors; filters for engines, namely, oil filters, air filters, fuel filters; emission control components for engines, namely, particulate filters and catalytic converters; fuel injection systems for engines
Goods and ServicesOnline retail store services featuring automobile parts; On-line customer-based social media brand marketing services; Providing consumer product information via social media websites; Providing consumer information and related news in the field of vehicle customization and enhancement, vehicle racing, vehicle performance, vehicle safety, and aftermarket parts and accessories for vehicles; Providing consumer product information relating to aftermarket vehicle parts and accessories; Providing consumer product advice relating to aftermarket vehicle parts and accessories; Providing consumer product information; Arranging and conducting trade show exhibitions in the field of automobiles; Arranging and conducting commercial exhibitions in the field of custom hot rod and street rod motor vehicles
Goods and ServicesLand and water vehicle parts; structural parts for land and watercraft vehicles; motors and engines for land and watercraft vehicles; couplings and transmission components for land vehicles; drive shafts, differentials, gearboxes, axles, CV joints, clutches, flywheels, torque converters, and power take-off units for land vehicles; braking systems for land vehicles and structural parts thereof, namely, brake pads, brake discs, brake calipers, master cylinders, brake boosters, brake lines, anti-lock braking system (ABS) modules; suspension systems for land vehicles and structural parts thereof, namely, springs, shock absorbers, struts, control arms, sway bars, bushings; steering systems for land vehicles and structural parts thereof, namely, steering columns, steering racks, tie rods, power steering pumps; exhaust systems for land vehicles and structural parts thereof, namely, mufflers, tailpipes, catalytic converters, exhaust manifolds; fuel system components for land vehicles, namely, fuel tanks, fuel pumps, fuel rails; air intake systems for land vehicles, namely, air boxes and intake manifolds; radiators and cooling systems for land vehicles; body panels, doors, hoods, trunk lids, bumpers, fenders, grilles, spoilers; electrical and lighting fittings for land vehicles, namely, lighting systems, headlamps, tail lamps, turn signals, wiring harnesses, alternators, starter motors for land vehicles; mirrors for land vehicles; windshield wipers; windshields; seats for land vehicles and fitted seat covers; wheels, wheel rims, wheel hubs, wheel caps, tires; tire pressure monitoring system (TPMS) valve stems and caps as structural parts of land vehicles; in-vehicle instrument clusters and dashboards as structural parts of land vehicles; roof racks and cargo carriers for land vehicles; starters and alternators for motors and engines
Goods and ServicesComputer software; Downloadable computer software for vehicle diagnostics, measurement, health monitoring, and prognostics; downloadable mobile applications for on-board diagnostics (OBD-II) data acquisition, fault code reading/clearing, and performance measurement; downloadable software for predictive maintenance, remote monitoring, and over-the-air (OTA) updates for vehicles; electronic diagnostic apparatus for vehicles, namely, OBD interface devices, vehicle telematics units, data loggers, electronic control unit (ECU) readers and programmers; sensors and measuring instruments for vehicles, namely, engine sensors, temperature sensors, pressure sensors, oxygen sensors, accelerometers, and gyroscopes; vehicle telematics systems comprised of computer hardware and recorded software for transmitting vehicle performance data and diagnostics; downloadable firmware for vehicle control modules and sensors; computer software featuring application programming interfaces (APIs) for integrating vehicle diagnostic data with third-party software platforms

Classification Information


International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 024, 031, 034, 035
Class Status Code6 - Active
Class Status DateTuesday, February 17, 2026
Primary Code007
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, February 17, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, February 17, 2026
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 17, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHOLLEY PERFORMANCE PRODUCTS INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBowling Green, KY 42101

Trademark Events


Event DateEvent Description
Tuesday, February 17, 2026NEW APPLICATION ENTERED
Tuesday, February 17, 2026APPLICATION FILING RECEIPT MAILED