AMERICAN GIRL Trademark

Trademark Overview


On Thursday, July 30, 1998, a trademark application was filed for AMERICAN GIRL with the United States Patent and Trademark Office. The USPTO has given the AMERICAN GIRL trademark a serial number of 75979727. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, September 20, 2021. This trademark is owned by Pleasant Company. The AMERICAN GIRL trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Leather Products, Lace, Ribbons, Embroidery & Fancy Goods, Toys & Sporting Goods Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

[ PRODUCTION AND DISTRIBUTION FOR OTHERS OF TELEVISION PROGRAMS FOR CHILDREN; ] [ CONDUCTING EDUCATIONAL PROGRAMS, namely, CLASSES, SEMINARS, WORKSHOPS, AND LECTURES IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; ENTERTAINMENT IN THE NATURE OF LIVE MUSICAL CONCERTS, FASHION SHOWS, LIVE THEATRICAL PERFORMANCES, LIVE INTERPRETIVE PERFORMANCES, AND DANCE PERFORMANCES; ] PARTY PLANNING [ ; ORGANIZING AND CONDUCTING FESTIVALS FEATURING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES ]

PRERECORDED AUDIO [ AND VIDEO CASSETTES, ] [ LASER DISCS AND CD-ROMS ] FEATURING STORIES [ AND ACTIVITIES ] FOR CHILDREN [ ; COMPUTER SOFTWARE AND INSTRUCTIONAL MANUALS, SOLD AS A UNIT, FEATURING STORIES AND ACTIVITIES FOR CHILDREN; ] [ EYEGLASS CASES ]

[ LUGGAGE; ] HANDBAGS, WALLETS, PURSES; FANNY PACKS, BACKPACKS; TOTE BAGS, CANVAS TOTE BAGS; [ DUFFEL BAGS, ] SCHOOL BAGS [ ; UMBRELLAS ]

DOLLS, [ PAPER DOLLS, ] DOLL CLOTHING, AND DOLL ACCESSORIES; TOYS, namely, STUFFED TOY ANIMALS [ AND CLOTHING ] AND ACCESSORIES FOR STUFFED TOY ANIMALS; [ CHILDREN'S GAMES, namely, CHILDREN'S PARTY GAMES AND ] BOARD GAMES

CHILDREN'S PUBLICATIONS, namely, [ SOUVENIR BOOKS, SOUVENIR MAGAZINES, SONGBOOKS; ] [ A JOURNAL WHICH INCLUDES A WRITER'S GUIDE AND BLANK PAGES; ] [ CHILDREN'S MAGAZINES, ] JOURNALS, *AND* BOOKS [ AND NEWSLETTERS ] FEATURING FICTIONAL [ AND NON-FICTIONAL ] STORIES OF AMERICAN HISTORY, EVENTS IN AMERICAN HISTORY AND CONTEMPORARY ISSUES; [ PLAY SCRIPTS, ] [ AND THEATER KITS COMPRISED OF PLAY SCRIPTS, ] [ A PRODUCTION GUIDE, A POSTER, AND TICKETS, BASED ON HISTORICAL EVENTS AND CONTEMPORARY ACTIVITIES AND INTERESTS OF CHILDREN; PRINTED SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES; ] [ PRINTED CURRICULUM MATERIALS, namely, A PRINTED CURRICULUM UNIT FOR SCHOOLS CONSISTING OF A TEACHER'S GUIDE, MAPS, POSTER, AND OTHER PRINTED EDUCATIONAL MATERIALS IN THE FIELD OF AMERICAN HISTORY; TEACHER'S GUIDES CONCERNING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; CALENDARS, PLANNERS, namely, DAILY PLANNERS, DESKTOP PLANNERS, PERSONAL PLA...

ORNAMENTAL NOVELTY PINS [ AND ORNAMENTAL NOVELTY BUTTONS; ] HAIR ORNAMENTS, [ BARRETTES, ] HAIR CLIPS, [ HAIR PINS, HAIR WRAPS, ] PLASTIC HEADBANDS, HAIR BOWS [, HAIR RIBBONS, ] [ AND HAIR BUCKLES ]

ON-LINE PUBLICATIONS, namely, [ INTERACTIVE MAGAZINES, ] CATALOGUES [, AND DIRECTORIES IN THE FIELDS OF AMERICAN HISTORY, CONTEMPORARY ISSUES, AND SOCIAL BEHAVIOR; PROVIDING AN INTERACTIVE DATABASE FOR CHILDREN FEATURING CHILDREN'S ENTERTAINMENT AND EDUCATION IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; COMPUTER SERVICES, namely, PROVIDING COMPUTER DATABASES IN THE NATURE OF A COMPUTER BULLETIN BOARD FOR COLLECTORS AND READERS OF PRODUCTS AND MATERIALS CONCERNING FICTIONAL AND NON-FICTIONAL DEPICTIONS OF PERIODS IN AMERICAN HISTORY ]
american girl

General Information


Serial Number75979727
Word MarkAMERICAN GIRL
Filing DateThursday, July 30, 1998
Status800 - REGISTERED AND RENEWED
Status DateMonday, September 20, 2021
Registration Number2407376
Registration DateTuesday, November 21, 2000
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 21, 1999

Trademark Statements


Goods and Services[ PRODUCTION AND DISTRIBUTION FOR OTHERS OF TELEVISION PROGRAMS FOR CHILDREN; ] [ CONDUCTING EDUCATIONAL PROGRAMS, namely, CLASSES, SEMINARS, WORKSHOPS, AND LECTURES IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; ENTERTAINMENT IN THE NATURE OF LIVE MUSICAL CONCERTS, FASHION SHOWS, LIVE THEATRICAL PERFORMANCES, LIVE INTERPRETIVE PERFORMANCES, AND DANCE PERFORMANCES; ] PARTY PLANNING [ ; ORGANIZING AND CONDUCTING FESTIVALS FEATURING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES ]
Goods and ServicesPRERECORDED AUDIO [ AND VIDEO CASSETTES, ] [ LASER DISCS AND CD-ROMS ] FEATURING STORIES [ AND ACTIVITIES ] FOR CHILDREN [ ; COMPUTER SOFTWARE AND INSTRUCTIONAL MANUALS, SOLD AS A UNIT, FEATURING STORIES AND ACTIVITIES FOR CHILDREN; ] [ EYEGLASS CASES ]
Goods and Services[ LUGGAGE; ] HANDBAGS, WALLETS, PURSES; FANNY PACKS, BACKPACKS; TOTE BAGS, CANVAS TOTE BAGS; [ DUFFEL BAGS, ] SCHOOL BAGS [ ; UMBRELLAS ]
Goods and ServicesDOLLS, [ PAPER DOLLS, ] DOLL CLOTHING, AND DOLL ACCESSORIES; TOYS, namely, STUFFED TOY ANIMALS [ AND CLOTHING ] AND ACCESSORIES FOR STUFFED TOY ANIMALS; [ CHILDREN'S GAMES, namely, CHILDREN'S PARTY GAMES AND ] BOARD GAMES
Goods and ServicesCHILDREN'S PUBLICATIONS, namely, [ SOUVENIR BOOKS, SOUVENIR MAGAZINES, SONGBOOKS; ] [ A JOURNAL WHICH INCLUDES A WRITER'S GUIDE AND BLANK PAGES; ] [ CHILDREN'S MAGAZINES, ] JOURNALS, *AND* BOOKS [ AND NEWSLETTERS ] FEATURING FICTIONAL [ AND NON-FICTIONAL ] STORIES OF AMERICAN HISTORY, EVENTS IN AMERICAN HISTORY AND CONTEMPORARY ISSUES; [ PLAY SCRIPTS, ] [ AND THEATER KITS COMPRISED OF PLAY SCRIPTS, ] [ A PRODUCTION GUIDE, A POSTER, AND TICKETS, BASED ON HISTORICAL EVENTS AND CONTEMPORARY ACTIVITIES AND INTERESTS OF CHILDREN; PRINTED SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES; ] [ PRINTED CURRICULUM MATERIALS, namely, A PRINTED CURRICULUM UNIT FOR SCHOOLS CONSISTING OF A TEACHER'S GUIDE, MAPS, POSTER, AND OTHER PRINTED EDUCATIONAL MATERIALS IN THE FIELD OF AMERICAN HISTORY; TEACHER'S GUIDES CONCERNING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; CALENDARS, PLANNERS, namely, DAILY PLANNERS, DESKTOP PLANNERS, PERSONAL PLANNERS, NOTEBOOKS, STATIONERY, ] [ GIFT WRAPPING PAPER, ] [ BOOKMARKS, PHOTOGRAPH FRAMES MADE OF PAPER AND CARDBOARD, TRADING CARDS, ] CRAFT BOOKS [, SCHOOL SUPPLIES, namely, SCHOOL BOXES, PENCILS, PENS, PEN AND PENCIL CASES AND HOLDERS, HIGHLIGHTER MARKERS, MARKERS, ERASERS, PENCIL SHARPENERS, RULERS, namely, DRAWING RULERS, ] [ PROTRACTORS, ] [ STAPLERS AND STAPLES, ] [ TAPE DISPENSERS FOR HOUSEHOLD AND STATIONERY USE, ] [ GLUE STICKS, ] [ AND PAPER CLIPS ]
Goods and ServicesORNAMENTAL NOVELTY PINS [ AND ORNAMENTAL NOVELTY BUTTONS; ] HAIR ORNAMENTS, [ BARRETTES, ] HAIR CLIPS, [ HAIR PINS, HAIR WRAPS, ] PLASTIC HEADBANDS, HAIR BOWS [, HAIR RIBBONS, ] [ AND HAIR BUCKLES ]
Goods and ServicesON-LINE PUBLICATIONS, namely, [ INTERACTIVE MAGAZINES, ] CATALOGUES [, AND DIRECTORIES IN THE FIELDS OF AMERICAN HISTORY, CONTEMPORARY ISSUES, AND SOCIAL BEHAVIOR; PROVIDING AN INTERACTIVE DATABASE FOR CHILDREN FEATURING CHILDREN'S ENTERTAINMENT AND EDUCATION IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; COMPUTER SERVICES, namely, PROVIDING COMPUTER DATABASES IN THE NATURE OF A COMPUTER BULLETIN BOARD FOR COLLECTORS AND READERS OF PRODUCTS AND MATERIALS CONCERNING FICTIONAL AND NON-FICTIONAL DEPICTIONS OF PERIODS IN AMERICAN HISTORY ]

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code009
First Use Anywhere DateSunday, August 1, 1999
First Use In Commerce DateSunday, August 1, 1999

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code016
First Use Anywhere DateMonday, October 5, 1998
First Use In Commerce DateMonday, October 5, 1998

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code018
First Use Anywhere DateMonday, July 7, 1997
First Use In Commerce DateMonday, July 7, 1997

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code026
First Use Anywhere DateSunday, October 15, 1995
First Use In Commerce DateSunday, October 15, 1995

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code028
First Use Anywhere DateMonday, September 8, 1997
First Use In Commerce DateMonday, September 8, 1997

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code041
First Use Anywhere DateMonday, September 7, 1998
First Use In Commerce DateMonday, September 7, 1998

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, August 21, 1998
Primary Code042
First Use Anywhere DateWednesday, May 1, 1996
First Use In Commerce DateWednesday, May 1, 1996

Trademark Owner History


Party NameAMERICAN GIRL, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressEL SEGUNDO, CA 90245

Party NameMATTEL, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEL SEGUNDO, CA 90245

Party NamePleasant Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMiddleton, WI 53562

Party NamePleasant Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMiddleton, WI 53562

Party NamePleasant Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMiddleton, WI 53562

Trademark Events


Event DateEvent Description
Thursday, May 6, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 22, 1999ASSIGNED TO EXAMINER
Friday, February 26, 1999ASSIGNED TO EXAMINER
Tuesday, April 6, 1999NON-FINAL ACTION MAILED
Friday, August 13, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, November 19, 1999NOTICE OF PUBLICATION
Tuesday, December 21, 1999PUBLISHED FOR OPPOSITION
Thursday, April 27, 2000USE AMENDMENT FILED
Friday, July 7, 2000STATEMENT OF USE PROCESSING COMPLETE
Saturday, July 8, 2000DIVISIONAL PROCESSING COMPLETE
Sunday, July 30, 2000ASSIGNED TO EXAMINER
Monday, July 31, 2000NON-FINAL ACTION MAILED
Tuesday, August 22, 2000ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 21, 2000REGISTERED-PRINCIPAL REGISTER
Wednesday, March 2, 2005PAPER RECEIVED
Monday, August 7, 2006CASE FILE IN TICRS
Sunday, September 24, 2006REVIEW OF CORRESPONDENCE COMPLETE
Wednesday, November 8, 2006TEAS SECTION 8 & 15 RECEIVED
Wednesday, November 8, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, January 30, 2007REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, April 9, 2008ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, November 18, 2010TEAS SECTION 8 & 9 RECEIVED
Monday, November 29, 2010REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, November 29, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, May 7, 2021TEAS SECTION 8 & 9 RECEIVED
Tuesday, March 14, 2000NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 1, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 1, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Tuesday, September 14, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, September 20, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, September 20, 2021REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, September 20, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED