| Serial Number | 75979053 |
| Word Mark | AMERICAN GIRL |
| Filing Date | Thursday, July 30, 1998 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, August 31, 2021 |
| Registration Number | 2408939 |
| Registration Date | Tuesday, November 28, 2000 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 5, 2000 |
| Goods and Services | [ EDUCATIONAL AND ENTERTAINMENT SERVICES IN THE NATURE OF AN ONGOING CHILDREN'S TELEVISION PROGRAM, CONDUCTING EDUCATIONAL PROGRAMS, namely, CLASSES, SEMINARS, WORKSHOPS AND LECTURES IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; ENTERTAINMENT IN THE NATURE OF LIVE MUSICAL CONCERTS, FASHION SHOWS, LIVE THEATRICAL PERFORMANCES, LIVE INTERPRETIVE PERFORMANCES, AND DANCE PERFORMANCES; ] PARTY PLANNING [ ; ORGANIZING AND CONDUCTING FESTIVALS FEATURING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES ] |
| Goods and Services | PRERECORDED [ AUDIO AND VIDEO CASSETTES, LASER DISCS AND CD-ROMS ] FEATURING STORIES [ AND ACTIVITIES ] FOR CHILDREN [ ; COMPUTER SOFTWARE AND INSTRUCTIONAL MANUALS, SOLD AS A UNIT, FEATURING STORIES AND ACTIVITIES FOR CHILDREN ; EYEGLASS CASES ] |
| Goods and Services | [ LUGGAGE; ] HANDBAGS, WALLETS, PURSES; FANNY PACKS, BACKPACKS; TOTE BAGS, CANVAS TOTE BAGS; [ DUFFEL BAGS, ] SCHOOL BAGS; [ UMBRELLAS ] |
| Goods and Services | DOLLS, [ PAPER DOLLS, ] DOLL CLOTHING, AND DOLL ACCESSORIES; TOYS, namely, STUFFED TOY ANIMALS AND [ CLOTHING AND ] ACCESSORIES FOR STUFFED TOY ANIMALS [ ; CHILDREN'S GAMES, namely, CHILDREN'S PARTY GAMES AND BOARD GAMES ] |
| Goods and Services | CHILDREN'S PUBLICATIONS, namely, [ SOUVENIR BOOKS, SOUVENIR MAGAZINES, SONGBOOKS; A JOURNAL WHICH INCLUDES A WRITER'S GUIDE AND BLANK PAGES; CHILDREN'S MAGAZINES, ] JOURNALS, BOOKS [ AND NEWSLETTERS ] FEATURING FICTIONAL [ AND NON-FICTIONAL ] STORIES OF AMERICAN HISTORY, EVENTS IN AMERICAN HISTORY AND CONTEMPORARY ISSUES; [ PLAY SCRIPTS, AND THEATER KITS COMPRISED OF PLAY SCRIPTS, A PRODUCTION GUIDE, A POSTER, AND TICKETS, BASED ON HISTORICAL EVENTS AND CONTEMPORARY ACTIVITIES AND INTERESTS OF CHILDREN; PRINTED SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES; PRINTED CURRICULUM MATERIALS, namely, A PRINTED CURRICULUM UNIT FOR SCHOOLS CONSISTING OF A TEACHER'S GUIDE, MAPS, POSTER, AND OTHER PRINTED EDUCATIONAL MATERIALS IN THE FIELD OF AMERICAN HISTORY; TEACHER'S GUIDES CONCERNING FICTIONAL STORIES AND NON-FICTIONAL STORIES OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; CALENDARS, PLANNERS, namely, DAILY PLANNERS, DESKTOP PLANNERS, PERSONAL PLANNERS, NOTEBOOKS, STATIONERY, GIFT WRAPPING PAPER, BOOKMARKS, PHOTOGRAPH FRAMES MADE OF PAPER AND CARDBOARD, TRADING CARDS, ] CRAFT BOOKS [, SCHOOL SUPPLIES, namely, SCHOOL BOXES, PENCILS, PENS, PEN AND PENCIL CASES AND HOLDERS, HIGHLIGHTER MARKERS, MARKERS, ERASERS, PENCILS SHARPENERS, RULERS, namely, DRAWING RULERS, PROTRACTORS, STAPLERS AND STAPLES, TAPE DISPENSERS FOR HOUSEHOLD AND STATIONERY USE, GLUE STICKS, AND PAPER CLIPS ] |
| Goods and Services | ORNAMENTAL NOVELTY PINS [ AND ORNAMENTAL NOVELTY BUTTONS; ] HAIR ORNAMENTS, [ BARRETTES, ] HAIR CLIPS, [ HAIR PINS, HAIR WRAPS, ] PLASTIC HEADBANDS, AND HAIR BOWS [, HAIR RIBBONS, AND HAIR BUCKLES ] |
| Goods and Services | RETAIL STORE SERVICES FEATURING ALL OF THE FOLLOWING - [ COSMETICS AND TOILETRIES, PLASTIC CUTLERY, COMPUTER SOFTWARE, PRERECORDED AUDIO AND VIDEO CASSETTES, LASER DISCS, AND CD ROMS, ] HAIR ORNAMENTS, [ HAIR BRUSHES AND COMBS, ] BOOKS, [ MAGAZINES, NEWSLETTERS, SCRIPTS AND SCREENPLAYS FOR THEATRICAL AND TELEVISION PERFORMANCES, CARDS, STATIONERY, POSTERS, PHOTOGRAPH FRAMES, PICTURE FRAMES, TRADING CARDS, MAPS, PAPER DOLLS, BOOKMARKS, NOTEBOOKS, AND OTHER PRINTED MATERIALS, ] CRAFT KITS, [ LUGGAGE, ] HANDBAGS, BOOK BAGS, FANNY PACKS, BACK PACKS, TOTE BAGS, CANVAS TOTE BAGS, SCHOOL BAGS, WALLETS, PURSES [ AND DUFFEL BAGS, UMBRELLAS, SLEEPING BAGS, ] AND MINIATURE FURNITURE FOR DOLLS, [ LINENS, TOWELS AND BEDSPREADS, ] ORNAMENTAL NOVELTY PINS [ AND BUTTONS, ] DOLLS, DOLL CLOTHING, DOLL ACCESSORIES, STUFFED TOY ANIMALS, [ CLOTHING ] AND ACCESSORIES FOR STUFFED TOY ANIMALS, [ BOARD GAMES, ] TOYS [ AND GAMES - ] ALL FOR CHILDREN; PROMOTING THE EDUCATIONAL AND RECREATIONAL FUND RAISING EVENTS OF OTHERS BY THE DISTRIBUTION OF [ PRINTED, AUDIO, AND VIDEO ] PROMOTIONAL MATERIALS [ ; DEVELOPING PROMOTIONAL PROGRAMS AND MATERIALS, CONTESTS, AND DEVELOPING PROMOTIONAL CAMPAIGNS ] |
| Goods and Services | RESTAURANT SERVICES; ON-LINE PUBLICATIONS, namely, [ INTERACTIVE MAGAZINES, ] CATALOGUES [, AND DIRECTORIES IN THE FIELDS OF AMERICAN HISTORY, CONTEMPORARY ISSUES, AND SOCIAL BEHAVIOR; PROVIDING AN INTERACTIVE DATABASE FOR CHILDREN FEATURING CHILDREN'S ENTERTAINMENT AND EDUCATION IN THE FIELDS OF AMERICAN HISTORY AND CONTEMPORARY ISSUES; COMPUTER SERVICES, namely, PROVIDING COMPUTER DATABASES IN THE NATURE OF A COMPUTER BULLETIN BOARD FOR COLLECTORS AND READERS OF PRODUCTS AND MATERIALS CONCERNING FICTIONAL AND NON-FICTIONAL DEPICTIONS OF PERIODS IN AMERICAN HISTORY ] |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, August 1, 1999 |
| First Use In Commerce Date | Sunday, August 1, 1999 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 016 |
| First Use Anywhere Date | Tuesday, September 8, 1998 |
| First Use In Commerce Date | Tuesday, September 8, 1998 |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 018 |
| First Use Anywhere Date | Thursday, November 19, 1998 |
| First Use In Commerce Date | Thursday, November 19, 1998 |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 026 |
| First Use Anywhere Date | Thursday, November 19, 1998 |
| First Use In Commerce Date | Thursday, November 19, 1998 |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 028 |
| First Use Anywhere Date | Monday, August 3, 1998 |
| First Use In Commerce Date | Monday, August 3, 1998 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 19, 1998 |
| First Use In Commerce Date | Thursday, November 19, 1998 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, May 17, 1999 |
| First Use In Commerce Date | Monday, May 17, 1999 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 1998 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, November 2, 1998 |
| First Use In Commerce Date | Monday, November 2, 1998 |
| Party Name | AMERICAN GIRL, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | Pleasant Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Party Name | Pleasant Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Party Name | Pleasant Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Middleton, WI 53562 |
| Event Date | Event Description |
| Tuesday, April 6, 1999 | NON-FINAL ACTION MAILED |
| Monday, February 22, 1999 | ASSIGNED TO EXAMINER |
| Friday, February 26, 1999 | ASSIGNED TO EXAMINER |
| Monday, September 13, 1999 | USE AMENDMENT FILED |
| Tuesday, June 6, 2000 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, March 2, 2005 | PAPER RECEIVED |
| Thursday, March 2, 2000 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, March 7, 2000 | ASSIGNED TO EXAMINER |
| Tuesday, June 6, 2000 | USE AMENDMENT ACCEPTED |
| Wednesday, June 7, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 4, 2000 | NOTICE OF PUBLICATION |
| Tuesday, September 5, 2000 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 28, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 4, 2006 | CASE FILE IN TICRS |
| Tuesday, November 7, 2006 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, November 7, 2006 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, May 6, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, February 9, 2007 | ASSIGNED TO PARALEGAL |
| Monday, February 12, 2007 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, April 9, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, November 18, 2010 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, November 22, 2010 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, November 22, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, August 31, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 31, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, August 31, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, August 31, 2021 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |