| Serial Number | 98165284 |
| Word Mark | AMERICAN FIRST FINANCE |
| Filing Date | Tuesday, September 5, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 11, 2025 |
| Registration Number | 8024334 |
| Registration Date | Tuesday, November 11, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 22, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing on-line non-downloadable computer software for financing services, namely, for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing temporary use of online non-downloadable software to retailers and consumers to arrange for and facilitate the financing of consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Platform as a service (PAAS) featuring computer software platforms for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing a secure electronic online system featuring technology that allows retailers and consumers to access lease- purchase, lease-to-own, lease and rent-to-own financing services; software as a service (saas) services featuring computer software for retailers to provide consumers access to financing, leasing and payment options at a point of sale; Software as a service (SAAS) services featuring software for collecting, processing, analyzing and reporting financial information and data; Providing a web site featuring non-downloadable software for retailers and consumers for financing of goods and services; Financing services, namely, providing a consumer financing and leasing computer software platform for retailers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair |
| NOT AVAILABLE | "AMERICAN" and "FINANCE" |
| Description of Mark | The mark consists of the words "AMERICAN FIRST FINANCE" stacked with "AMERICAN" above the wording "FIRST FINANCE" in lower case letters, with "ICAN" in bold and four lines in a circle above the "I" in "AMERICAN". |
| Goods and Services | Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 29, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, March 27, 2025 |
| First Use In Commerce Date | Thursday, March 27, 2025 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 29, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, March 27, 2025 |
| First Use In Commerce Date | Thursday, March 27, 2025 |
| Party Name | American First Finance, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75019 |
| Party Name | American First Finance, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75019 |
| Party Name | American First Finance, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75247 |
| Event Date | Event Description |
| Friday, September 8, 2023 | NEW APPLICATION ENTERED |
| Friday, September 29, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 30, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 1, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 7, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 7, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 7, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 6, 2024 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, August 6, 2024 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, August 13, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 13, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 13, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 2, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 22, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 22, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, October 24, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 24, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 24, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 3, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, April 4, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Monday, June 2, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, June 2, 2025 | SOU EXTENSION 1 FILED |
| Thursday, October 2, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, April 4, 2025 | USE AMENDMENT FILED |
| Thursday, October 2, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 7, 2025 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, October 7, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 7, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 8, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 16, 2025 | ASSIGNED TO LIE |
| Thursday, October 16, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, October 18, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, October 18, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 11, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 11, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |