| Serial Number | 98161273 |
| Word Mark | AMERICAN FACTORY DIRECT FURNITURE ALL ABOUT PRICE. . . ALL ABOUT DESIGN. . . |
| Filing Date | Friday, September 1, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 14, 2025 |
| Registration Number | 7648114 |
| Registration Date | Tuesday, January 14, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 17, 2024 |
| Description of Mark | The mark consists of a fleur de lis design in the background with the words "AMERICAN FACTORY DIRECT FURNITURE ALL ABOUT PRICE... ALL ABOUT DESIGN..." in the foreground, wherein the words "AMERICAN FACTORY DIRECT" have a stylized font that includes initial capital letters and are positioned about centrally near the top and in front of the fleur de lis design, wherein the word "FURNITURE" has an initial capital letter and is positioned about centrally in front of and near the middle of the fleur de lis design below the words "AMERICAN FACTORY DIRECT" and has a stylized font that is larger than, and different from, the words "AMERICAN FACTORY DIRECT", and wherein the words "ALL ABOUT PRICE. . . ALL ABOUT DESIGN. . ." are positioned about centrally in front of and near the bottom of the fleur de lis design below the word "FURNITURE" and have a cursive stylized font that is smaller than, and different from, the words "AMERICAN FACTORY DIRECT" and "FURNITURE" and wherein each instance of the words "ALL ABOUT" are in all lower case letters and the words "PRICE" and "DESIGN" include initial capital letters. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | retail furniture store services and online retail furniture store services featuring indoor and outdoor furniture, mattresses, and accessories being lighting, décor, lamps, rugs, photographs, serveware, mirrors, bedding, and artwork |
| NOT AVAILABLE | "AMERICAN", "FACTORY DIRECT", and "FURNITURE" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 28, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Monday, December 31, 2018 |
| Party Name | AMERICAN FACTORY DIRECT FURNITURE OUTLETS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | COVINGTON, LA 70433 |
| Party Name | AMERICAN FACTORY DIRECT FURNITURE OUTLETS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | COVINGTON, LA 70433 |
| Party Name | AMERICAN FACTORY DIRECT FURNITURE OUTLETS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | COVINGTON, LA 70433 |
| Event Date | Event Description |
| Thursday, September 28, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 30, 2024 | ASSIGNED TO EXAMINER |
| Friday, May 3, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, May 3, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, August 5, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 5, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 29, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 3, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 6, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 28, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 17, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 14, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 14, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |